There was an excellent documentary on knowledge network last week on marketing. Part one. They talked about marketing using fear as a selling point. The big SUV was the example. Bigger is safer but that turns out not to be entirely true as many SUV's handled poorly and roll easily and are less safe. In cycling we see that with helmets. MIPS, Leatt turbines, etc. I think fear is used to an extent to sell or up sell helmets. Similarly we must have the latest and greatest carbon and other tech or get left behind.
It's not entirely like that though. I'm never gonna go back to friction thumb shifters or rim brakes. But maybe a hardtail with a nice fork. Do I really need anything more?
What is faster, an Audi S7 at 130 kph or a Toyota Echo at 130 kph? What is better, Oil Can on a DH sled or Oil Can on a hardtail?
May 30, 2017, 4:38 p.m. - Andy Eunson
There was an excellent documentary on knowledge network last week on marketing. Part one. They talked about marketing using fear as a selling point. The big SUV was the example. Bigger is safer but that turns out not to be entirely true as many SUV's handled poorly and roll easily and are less safe. In cycling we see that with helmets. MIPS, Leatt turbines, etc. I think fear is used to an extent to sell or up sell helmets. Similarly we must have the latest and greatest carbon and other tech or get left behind. It's not entirely like that though. I'm never gonna go back to friction thumb shifters or rim brakes. But maybe a hardtail with a nice fork. Do I really need anything more? What is faster, an Audi S7 at 130 kph or a Toyota Echo at 130 kph? What is better, Oil Can on a DH sled or Oil Can on a hardtail?