It's actually hardwired into the human brain -- novelty and adaptation keep us alive because we're geared to learn. Our brains release massive amounts of dopamine when the need for novelty and our curiosity are fed. The human brain actually has a 'novelty center' that only turns on when exposed to things it's never actually seen, not just new versions of old things. The lure of dopamine makes us want to seek out new things -- it's like a carrot on a stick, and so we go. The science is far more complicated than that, but it's incredibly relevant to the way the bike industry markets. We love shiny shit because essentially, we're all bipedal trash pandas.
May 30, 2017, 11:27 a.m. - Amanda Marie
It's actually hardwired into the human brain -- novelty and adaptation keep us alive because we're geared to learn. Our brains release massive amounts of dopamine when the need for novelty and our curiosity are fed. The human brain actually has a 'novelty center' that only turns on when exposed to things it's never actually seen, not just new versions of old things. The lure of dopamine makes us want to seek out new things -- it's like a carrot on a stick, and so we go. The science is far more complicated than that, but it's incredibly relevant to the way the bike industry markets. We love shiny shit because essentially, we're all bipedal trash pandas.