Good comment - just one thing to add to what you said, which is that you shouldn't assume ladies getting into the sport are looking to spend less than men. Lots of women coming in hot, dropping good $ because they make good $ or just prioritize sports over leather seats and sat/nav in their vehicle or whatever. As evidence, Juliana and Yeti (Beti) are selling plenty of carbon only bikes to ladies.
May 13, 2017, 2:10 p.m. - Pete Roggeman
Good comment - just one thing to add to what you said, which is that you shouldn't assume ladies getting into the sport are looking to spend less than men. Lots of women coming in hot, dropping good $ because they make good $ or just prioritize sports over leather seats and sat/nav in their vehicle or whatever. As evidence, Juliana and Yeti (Beti) are selling plenty of carbon only bikes to ladies.