#!markdown
Typically in MTB, the women in the past were forced to use size small mens
shoes, small mens jerseys, small mens bikes, small mens gloves, etc etc…The
times are changing and I welcome this, the men have their 5010 already, the
Julianna bikes are exactly what the female consumer wants, even if it is just
a small frame with shorter cranks it is a start. A lot of women don't get the
cred for being true consumers outside of shoes and purses, but make women
cyclists something that is meant for them and they will buy it over the mens
version every time if it fits. Bizarre marketing strategy? Have a look at the
Giant bikes Liv line, this direction from Santa Cruz is a step in the right
direction. Morgan's senses are spot on.
June 24, 2014, 9:16 a.m. - sally
#!markdown Typically in MTB, the women in the past were forced to use size small mens shoes, small mens jerseys, small mens bikes, small mens gloves, etc etc…The times are changing and I welcome this, the men have their 5010 already, the Julianna bikes are exactly what the female consumer wants, even if it is just a small frame with shorter cranks it is a start. A lot of women don't get the cred for being true consumers outside of shoes and purses, but make women cyclists something that is meant for them and they will buy it over the mens version every time if it fits. Bizarre marketing strategy? Have a look at the Giant bikes Liv line, this direction from Santa Cruz is a step in the right direction. Morgan's senses are spot on.