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Jan. 5, 2016, 9:15 a.m. -  A.Ron Burgundy

#!markdown Not condoning the calendar, but for what it's worth, the whole Maxxis Babes thing is run by the UK office which is a separate entity from the US or Taiwan HQ. Basically, they own the brand in the UK and therefore chose how to position it. Apparently, they think this still flies there. It's aimed squarely at the automotive market, which, if we're being honest, is probably not as "progressive" as the MTB market. The US office used to produce sexy-lady-type ads and posters (nude April Lawyer on a tricycle, anyone?) back around the time of the Marzocchi girls, but has long since stopped. Alls I'm saying is, it's more complicated than just "Maxxis put out a cheesy babes calendar."

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