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Where do you draw the line? The Maxxis calendar is tacky, indeed. But when
Emily Batty is used for a web series ahead of more successful XC racers, or
even other Trek athletes who dominate their (rising) discipline (T Mo.), why
is that? Hell, the second one has her in a bikini…should I be insulted? Is it
a creative fail if the sexual marketing is couched in something with more
substance than just a single image?
Jan. 6, 2016, 3:16 p.m. - reformed roadie
#!markdown Where do you draw the line? The Maxxis calendar is tacky, indeed. But when Emily Batty is used for a web series ahead of more successful XC racers, or even other Trek athletes who dominate their (rising) discipline (T Mo.), why is that? Hell, the second one has her in a bikini…should I be insulted? Is it a creative fail if the sexual marketing is couched in something with more substance than just a single image?