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Don't forget the all-important sex ratio for ads with scantily dressed women.
There must always be at least one or two more female objects than male
subjects in any such ad. The casual male viewer must immediately understand
(even with rudimentary math skills), that there are enough female units to
satisfy the needs of each male, plus a couple extra units in reserve. This
ensures a "sure thing" for each man in attendance, and provides them with
options for maximizing the distribution of their genetic materials. The ad
itself embodies a satisfactory experience.
The use of scantily clad women accentuates the trade show experience, as the
escape from domestic quarters is suddenly furnished with (albeit fantastical)
opportunities to find fornicating options outside of the trappings of
marriage. It's all harmless though, surely totally harmless. Excite and
titillate the travelling masses! Surely they will responsibly order some pay-
per-view to satisfy their now coursing urges, and not seek out paid
arrangements with a socio-economically disadvantaged female in the sex trade.
Of course, none of this has anything to do with any degree of inequality in
our society. Each issue is separate an in a vacuum! Sex in advertising has
nothing to do with gender inequality, and anyone that complains is simply
being too sensitive! We should take no offence at the commodification of
female flesh as a ploy to elicit our purchases. Freedom of expression! The
world is open and equal! Only buy what you want!
Don't worry that we live in a world where female opportunities are structured
by breast size and hip-to-waist ratios while male opportunities are structured
more by technical skill. After all, I saw the way that Maxxis girl is smiling
at me…she wants me to want her, and clearly she would not be doing this if she
didn't want to. I mean, nobody kidnapped her and coerced her into that tight
orange suit .So what if there is a world of subtle pressure pushing her to
work options that will shrivel with her skin? My skills and technical
expertise will persevere, and as I advance in my career, there will always be
more shiny smooth young women available to fetch me alcohol, and stroke my
ego-fantasy in just that right way.
Dave- you deserve the prize yourself this week. Thoughtful stuff.
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