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There are always design and budget limitations, but the big players are
constantly trying to make something that will work well for 80% of riders, get
it to work with minimal setup and required knowledge, and be future-proof
enough that design evolution doesn't leave that product behind before it even
Custom tuning has a lot of advantages, especially 1:1, that makes it work
better (at typically less expenditure) for anybody outside of the 1.5 standard
deviations of average riders. It's not that one set of engineering minds is
better, just that big firms do best putting their considerable resources at
making the product that works well for the most possible buyers, while smaller
ones can be agile and provide a lot of value and performance with far less in
the way of capital resources… but it isn't necessarily scalable
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