#!markdown
I realize this is an utterly trivial comment but I react in an almost allergic
way to crank bros' branding and their heavy-handed use of it throughout their
product range. I go out of my way to avoid buying their product as a result.
Clearly someone in management is in love with their logo and spends a good
portion of every product development meeting making sure that that thing gets
worked onto every possible surface. Yes it's a bike related logo for a bike
related company, but how about a sense of restraint rather than a scattershot
approach?! I would honestly rather have the thumblever of my dropper post
resemble a spongebob-esque bro with a crank for a head than a cog-chainring-
chain didacticism that isn't as smart as it would like be.
Sept. 15, 2016, 4:33 p.m. - Jonas Dodd
#!markdown I realize this is an utterly trivial comment but I react in an almost allergic way to crank bros' branding and their heavy-handed use of it throughout their product range. I go out of my way to avoid buying their product as a result. Clearly someone in management is in love with their logo and spends a good portion of every product development meeting making sure that that thing gets worked onto every possible surface. Yes it's a bike related logo for a bike related company, but how about a sense of restraint rather than a scattershot approach?! I would honestly rather have the thumblever of my dropper post resemble a spongebob-esque bro with a crank for a head than a cog-chainring- chain didacticism that isn't as smart as it would like be.