Sept. 16, 2016, 5:28 p.m. -  Dave Evad

#!markdown The article is indeed pointless, that's not a cheap shot, it's a fact. Pointless because it accomplishes nothing. What was your goal? To hear people complain about the marketing industry isn't a goal. Does it really take an article for people to realize they hate marketing? NO! You clearly said you would choose mountain bikers over any other people. What else does that mean other than you consider mountain bikers to be the better people? I'm just saying it's not always the case and you should easily know this. And if you know this…. well… Are you wanting to change the way companies do their marketing? Unlikely to happen considering hype is a standard practice of all marketing strategies. The whole point is to create desire to want their product, be the bigger and better person, be the faster rider, be the best with their product. Their product is always better than any other product. You really expect companies to say "We're the same product or crappier, just more expensive". Unlikely. So what is the ultimate point of your article since you believe it has one?