Upload your photos
Forgot your password?
Well said, and thank you for aiding in the distinction. For the record, I
wasn't talking about 'grassroots sponsorship'. I was specifically speaking
about the 'sports ambassadorship' that is often portrayed as an athletic
sponsorship, despite the ambassador not being an elite (or otherwise
competitive) athlete. My apologies for not making this clear. A dear friend of
mine actually linked me to the following article, which provides a good
general context for 'ambassadorship', despite skipping over the 'athlete
marketing' side of things. However, Lacy Kemp really said it well in Cam's
most recent 'Hate' piece -- brands have to tell stories.
Overall? It's been a fascinating conversation and one I'm happy to have been
part of moving forward into a positive and productive direction.
Please log in to leave a comment.