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I think by way of a local example Rocky Mountain, Fox, and Shimano (and POC,
and…) would argue they support Endless Biking pretty heavily and I've seen
similar in Moab for example. If you don't take an Endless class you may not
notice (as you note re. media exposure) but I know from working across the
street from them that they expose exactly the right people (excited new and
advancing riders - not bitter old jerks like… well… me) to those brands and
you can tell that they influence purchasing decisions when you note how
heavily Rocky, for example, is represented in the new and shiny (vs. used
& starter) rigs their patrons ride.
I think another great example - although the ride leaders are volunteers in
this case - would be Mudd Bunnies. Here it's LIV/Giant supporting selected
brand ambassadors from the club but you can definitely see how powerfully
represented LIV is among their membership if you watch a club ride go by and
just focus on the new rigs.
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