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Oct. 5, 2016, noon -  Christopher Borgert

#!markdown That's not necessarily true… friendly, knowledgeable riders who are routinely involved in and giving back to their communities DEFINITELY sell bikes and products. I know some old dude xc types who have kept and improved their small time pro sponsorships because they coach, build trail, help with events or whatever else that puts them in a position of authority and respect in their bike communities. and you can 100% see this when you look at regional products trends. A good example is industry 9 wheel in the southeast. They originally sponsored a few pros and some grassroots riders/teams and soon enough, everyone from WV to FL was on I9s.

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