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Nov. 22, 2016, 4:39 p.m. -  Raymond Epstein

#!markdown Dentists are easy targets I guess. That said, much of the whole "cosmetic dentistry" stuff from the 90's-00's was pretty sleazy from a marketing standpoint. I took tons of CE related to that and while the technical side of it was solid the marketing never sat well with me. These days if a patient has something they don't like about their smile or I see something obvious that could be improved I will discuss it, but I do not pressure anyone into anything. I alway share with them that they may accept some, all or none of my recommendations and I have no hard feelings no matter what they choose. Some will. Some won't. So what? Next. How's that for marketing? Ride on.

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