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In the service department? Absolutely. Unless you've already got a good
reputation with the mechanics and they don't mind doing you favours, a six
pack is your ticket to a rush job at the wrong time of day or a day-of spoke
replacement on a Saturday. Funny thing is those with good reputations with
mechanics who get favours also bring cookies or beer or whatever. Coincidence?
As for sales? Well, it's not quite as black and white here but keep this in
mind: bike shop employees don't (couldn't) do their job solely for the money.
When you walk into a shop you are dealing with a person who's passionate about
bikes, doesn't get paid a ton, and lives frugally because they are also paying
for a new bike or two. It's not Jimmy Pattison waiting to clean out your
wallet. (Besides that, margins on complete bikes aren't even that high
If you've decided that you would like to deal with a particular shop for your
new bike purchase and warranty service, and you've made that decision based on
their service (which you should), here's the reality: beer is a widely
accepted bike shop currency and will be much appreciated.
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