#!markdown
Santa Cruz used to be a brand that provided a killer bike with surprising
value to go with it. Less than a dozen years ago you could pick and choose
between multiple build kits and a wide variety of colors allowing you the
opportunity to have a unique bike suited to your budget as well as esthetic.
Their build kits generally blew what the big companies were spec'ing out of
the water and for significantly less money. Santa Cruz still make killer
bikes, but their costs have jumped exponentially and now are generally higher
than their peers. Individuality has been traded for top tier price point
pieces.
April 28, 2014, 8:04 a.m. - Raymond Epstein
#!markdown Santa Cruz used to be a brand that provided a killer bike with surprising value to go with it. Less than a dozen years ago you could pick and choose between multiple build kits and a wide variety of colors allowing you the opportunity to have a unique bike suited to your budget as well as esthetic. Their build kits generally blew what the big companies were spec'ing out of the water and for significantly less money. Santa Cruz still make killer bikes, but their costs have jumped exponentially and now are generally higher than their peers. Individuality has been traded for top tier price point pieces.