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Bike and parts are lasting longer compared to the "good old days". The changes
from year to year are not as drastic as yester year so you don't have to
upgrade bikes/part every year like we used to. This is why you see such a big
push in marketing in my opinion. 650b was brought in to sell more bikes.
Results in EWS and DH have shown no performance gain with the wheel size. In
fact you get a heavier, weaker and flexier wheel. When everyone is on 650b and
industry is not selling bikes again, there will be a huge push for 29er.
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