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I don't think the bike industry has dealt with this issue very well. Mostly
it's ignored or addressed superficially.
I've had a foot inside the bike industry and the bike media [only a foot so I
don't profess to full insider knowledge] and the problem with talking about
this honestly and in depth is that it raises a lot of issues that cannot be
nailed down cleanly.
Saying we won't lie or we'll be honest. Has one thing going for it - it's a
simple and clean message.
Getting into how advertising dollars and industry relationships affect the
writers and editors as they make publication decisions is complex and will be
messy. Both of these elements can and do affect what gets published and how it
gets published. So if you start talking about it for real you end up in some
It's the same reason why election campaign issues are not dealt with in a real
way. It's just too messy and nobody wants to go down that road.
I can give you a road map of what points to hit on for a really thorough
treatment of this topic, but I'm not going to waste my time typing it unless
you are seriously interested it tackling the subject.
To be clear I'm not being overly critical of NSMB. I think you guys do a fine
I also appreciate your rationale responses to comments.
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