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This is very true. It's a simplistic thing to say 650B is a marketing story
only. I also chuckle when people give all the credit to marketing departments
for essentially running the bike industry - believe me, marketing is usually
the department that is brought in last and has to figure out a way to tone
down the sales and engineering hyperbole to make it palatable for the
consumer. Notice I said 'usually' and not always. I've sat in the meetings and
participated in the discussions, and the topic is never "how are we going to
sell more shit next year?" It is always "what can we do to make a better
product than the other guys and get a leg up?" That may sometimes lead to poor
products or decisions, but usually (there's that word again) the motivation
comes from a good place - not a dishonest or greedy one.
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