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May 8, 2014, 10:12 a.m. -  Pete Roggeman

#!markdown This is very true. It's a simplistic thing to say 650B is a marketing story only. I also chuckle when people give all the credit to marketing departments for essentially running the bike industry - believe me, marketing is usually the department that is brought in last and has to figure out a way to tone down the sales and engineering hyperbole to make it palatable for the consumer. Notice I said 'usually' and not always. I've sat in the meetings and participated in the discussions, and the topic is never "how are we going to sell more shit next year?" It is always "what can we do to make a better product than the other guys and get a leg up?" That may sometimes lead to poor products or decisions, but usually (there's that word again) the motivation comes from a good place - not a dishonest or greedy one.

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