#!markdown
But there's an underlying something that lead to that decision to own the
events. Other companies marketing events get diluted because there is no top
to bottom vision of what they are trying to accomplish. Somebody has a killer
idea and by the time it makes it up to the 60 year old VP to make the final
decision, it's a shell of its former self. I would imagine the killer ideas at
Red Bull either come from pretty high up, or are supported from the very top.
These other beverage companies can't even seem to figure out how to hand out
helmets.
Aug. 27, 2014, 8:23 a.m. - Dirk
#!markdown But there's an underlying something that lead to that decision to own the events. Other companies marketing events get diluted because there is no top to bottom vision of what they are trying to accomplish. Somebody has a killer idea and by the time it makes it up to the 60 year old VP to make the final decision, it's a shell of its former self. I would imagine the killer ideas at Red Bull either come from pretty high up, or are supported from the very top. These other beverage companies can't even seem to figure out how to hand out helmets.