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Aug. 27, 2014, 2:41 p.m. -  Alex Thirkill

#!markdown I've seen a few out and about, however, whatever the sales you can't deny all the r&d money that has been thereat tyres, frames, forks and hubs recently, no big media exposure. Moreover, take 29ers and 650b. Okay everyone band wagoned on them in the end, but this wasn't media led. Furthermore this side of the pond everything is enduro nowadays, which grew put of grassroots again. I don't see anyone riding a slopestyle bike. I call hype on red bull and media input. They follow rather than lead trends. It is called coolhunting. PBS did a great documentary on in about 10 years ago.

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