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Dec. 17, 2016, 8:58 a.m. -  David Mills

#!markdown On the marketing side, I see e-bikes being pushed heavily on the utility cycling crowd - ride to work, ride to the store, ride to drop the kids off at school, etc. If I had the cash, I'd be all over a Larry vs Harry eBullitt for Costco runs. The motor allows you to haul stuff and go distances that would leave the average person gassed. The tagline could be "go further, do more". What I haven't seen quite yet is marketing of e-MTBs to Boomers. I think it's coming. Lots of 55-70 folks started mountain biking 20+ years ago, but may have hung it up in the garage when they got a little rounder and had a harder time getting up the hill. Full-suspension eMTB will allow them to go anywhere their tech skills and reaction time can take them, but they don't need to have the legs and lungs from when they were younger. It's Viagra for bikes, and will probably be marketed that way. On the policy front, in Alberta, motorized vehicles are only allowed off-road in designated OHV areas unless you have a permit. Will Parks staff be writing tickets for people riding eMTBs next summer? Not right away, but there's always that one CO who adheres to the letter of the law. If a tourist gets written up, they'll likely just laugh it off. When locals start getting busted, an MLA is going to get a call, and then the Minister, and the excrement may very well impact the rotary impeller. Given the global push toward "quiet recreation" [i.e. what 95% of us are doing in the woods], eMTBs may be in an uphill battle.

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