#!markdown
You're a mountain-bike site. You review mountain-bike products. And you posted
a review of an ebike. How could you be surprised that people would interpret
that as you taking a position about whether an ebike is a mountain-bike
product?
You guys made the choice to play along with an ebike marketing campaign to a
mountain-bike audience. Some weaseling in the review about how it's not an
endorsement doesn't change the basic choice you made. You made it a product to
review instead of an issue to address.
That choice comes with consequences both ways.
Nov. 5, 2014, 9:52 a.m. - OldManBike
#!markdown You're a mountain-bike site. You review mountain-bike products. And you posted a review of an ebike. How could you be surprised that people would interpret that as you taking a position about whether an ebike is a mountain-bike product? You guys made the choice to play along with an ebike marketing campaign to a mountain-bike audience. Some weaseling in the review about how it's not an endorsement doesn't change the basic choice you made. You made it a product to review instead of an issue to address. That choice comes with consequences both ways.