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Dec. 22, 2016, 2:22 p.m. -  zire

#!markdown Re your final point: as the MTB brand manager, Mr. Benedict is unlikely to have the time or willingness to go and dig trails, then come back to his employer and tell him what a bad job they're doing in that area. That's not to say that there isn't more that Specialized could do (but there always will be, as it goes), but they are still - first and foremost - a huge company, and as such they must balance showing goodwill with maximizing profit. Not a surprise, I'm sure.

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