Industry News

Shimano and Pearl Izumi split, one special whip in memory of Stevie, Crankworx gets more Canadian stops, and more...

This year’s Triple Crown Raffle is here bigger and better than ever! You now have the chance to win 1 of 3 epic Shore tested bikes while supporting the North Shore Mountain Bike Association and the trails you ride!

Tim Coleman discusses what he's learned about the new, more enduro-focused Strive CFR, while he waits impatiently for his tester to arrive...

Crankbrothers, Forbidden, Cane Creek, SpokeX, TRP, and others have teamed up with Crisis Text Line to bring awareness to mental health. One lucky donator will be receiving a custom mountain bike built up for the effort...

It’s Simple. It’s Effective. It’s your Bead Bro.

"No one has ever put on an event like this, well maybe the Tour De France, but we think now is the time to blow the doors off the mountain bike world"

A message from our "corporate" owners about our impending (don't call it a...) Paywall...

What was prototype is now reality, but you'll still have to wait a bit to get your hands on one...

Put some Teutonic strength in your cockpit with BikeYoke's new stem, top cap, and fork retainer unit...

Transition's gone electric, the Rocky Mountain Race Face enduro team is back, and more...

BCBR heads back to the Okanagan with an all-new route for their 2022 edition of the race...

Sun Peaks gets a big expansion, a fresh lid from Giro, and the UCI moves on from Red Bull coverage...

Jason is back at Mahalo My Dude, Norco picks up a sponsorship with Dirt Series, Casey Brown gets down with merino, and more...

New duds for Rémy Métailler, Mick Hannah moves on, new blood for Norco Factory Team, and more...

Canyon and Pirelli join forces to field a new DH team, fresh faces for Marzocchi, Mondraker packaging goes fully recyclable, and more...

Hand-painted by Chilean artist Natalia Pulido, all proceeds will go to the Women’s Mountain Bike Association...

Kona's big sale, The Claw and Red Bull part ways, and fresh grips from Bike Yoke

Shaw joins a stacked team including Troy Brosnan, Mark Wallace, and Jakob Jewett for 2022 and beyond...

Connor Fearon and Alex Storr join Magnus Manson and Rhys Verner as Forbidden looks to take on both the UCI DH and EWS circuits

Sporting a custom one-of-a-kind "Snowflake Explorer" paintjob, the Dude comes with a little trail-clearing buddy...

"A one-bike answer to a full season of shredding at the Whistlers, Queenstowns and Morzines of the world..."

Keep your kids' mitts warm, check out the schedule for the 2022 Canadian Enduro Series, and Martin Maes is moving on...

New bikes from Bold and Canyon, wheel bits from Reserve, drool-worthy tools from Abbey, and more...

A new unisex jacket and jersey, along with some men's shorts represent PNW's first foray into the soft goods realm...