YETI CYCLES RELEASES THE ALL-NEW SB140

Golden, Colo.— Yeti Cycles unveiled the SB140 trail bike today, just two weeks after releasing the SB165. Like its burlier sibling, the SB140 has progressive geometry and revised kinematics, designed to reward riders who like to rip and find creative lines on their local trails.

“Our product team has been crushing it. This is the fifth bike we’ve released in just over a year,” said Chris Conroy, President of Yeti Cycles. “The SB165 and SB140 design platforms are driven by the young rippers at Yeti who want bikes that are playful and fun.”

Falling in line with the other progressive models in Yeti’s complete line, the SB140 has a 65-degree head tube angle and a 77-degree seat tube angle. This coupled with new kinematics and a longer reach, make the bike playful and fun while descending, and provide a forward seated position that is ideal for climbing.

The SB140 sits squarely between two of Yeti’s most popular models – the SB5 and SB6. The SB5 and SB6 are discontinued for 2020. and the bike product line has been simplified into two categories -- bikes that race(SB100 and SB150) and bikes that rip (SB130, SB140 and SB165).

All models share the patented Switch Infinity suspension system, which allows Yeti’s engineers to tailor kinematics based on riding style. The 2020 bike line features more progressive leverage rate curves, providing superior pedaling characteristics, controlled mid-stroke, and a bottomless feel.

The popular Yeti Beti bike line will not carry into Yeti’s 2020 offering. “Our decision to discontinue the line was driven by the women who work here,” said Kristi Jackson, Director of Marketing. “We create products that resonate with female riders. When launching the Beti bike line we developed a custom rear shock tune to achieve better performance for lighter-weight riders. After rounds of internal testing, we found that the enhanced tunability of FOX’s current suspension means we can achieve the same ride performance across a wider range of weights – male and female.”

The SB140 and all 2020 bikes are covered by Yeti’s no-B.S. Lifetime Warranty. Check out the SB140 online.