Santa Cruz FIghtower LT

Win a Custom Santa Cruz Hightower LT

The fires that recently ravaged Southern California were fierce, to say the least. With the devastation spreading far and wide community organizations have begun to mobilize in an effort to help those in need and get everything back to working order. That includes the trails, which were badly affected by the fires. 

The Redwood Empire Mountain Bike Alliance and the Santa Barbara Mountain Bike Trail Volunteers have mobilized to rebuild the trails affected. Their friends at Santa Cruz Bicycles have partnered with Fox, Shimano, White Industries, and WTB to offer two incredible Hightower LT bikes to a couple of lucky donors. For as little as $5 you could walk away with one of these bikes and every additional $5 increases your chances of winning. 

The Back on Trail campaign will run until March 1, 2018, when the two luck donors will be drawn and announced. Help communities rebuild the trails and possibly win a Firetower LT, easy. You can read the full press release below or head straight to to donate. 

Press Release

Santa Cruz Bicycles, industry partners launch ‘Back on Trail’ campaign, custom bikes to fund reconstruction of trails lost to California wildfires

SANTA CRUZ, CALIF. –  Santa Cruz Bicycles has mobilized a joint effort of California bicycle industry suppliers and mountain bike advocates to create the “Back On Trail” campaign to fund trail reconstruction projects in the wake of recent large-scale wildfires in Santa Rosa and Santa Barbara, Calif. 

A pair of fire-rescue-themed bikes equipped by California-based companies Santa Cruz Bicycles, Fox, Shimano, White Industries and WTB have been created as prizing for the month-long fundraising campaign that will benefit the Redwood Empire Mountain Bike Alliance (REMBA) and the Santa Barbara Mountain Bike Trail Volunteers (SBMTV) who will each spearhead reconstruction efforts in their respective regions.

Santa Cruz FIghtower LT in Red
Santa Cruz FIghtower LT in White

Santa Cruz Bicycles graphic designer Campbell Steers drew inspiration from CalFire firefighting equipment as inspiration for the custom graphics and build spec for the pair of Santa Cruz Hightower LTs that donors to the Back On Trail campaign can win. The red version takes graphic cues from a fire truck, while the white version draws inspiration from a CalFire helicopter.

“We talked to our shops, reps, and customers in the areas affected by the fires and above all, they expressed a real desire for a return to normalcy. We all know how a good bike ride makes you feel, and we want to help people get back to that.” – Santa Cruz CEO Joe Graney

Entries to win the bikes are available by making donations at – with one entry being assigned for every $5 donated. The campaign runs the entire month of February with the two winners chosen on March 1.

California fire-rescue-themed bikes

Using firefighting equipment as the inspiration, Santa Cruz created two custom-painted bikes—one based on a fire engine, and one based on a CalFire helicopter—in tribute to the efforts of firefighters to contain the blazes and limit their damage. The bikes – each valued at $10,000 – feature not only custom graphics but a custom parts spec from California-based companies. 

Petaluma-based White Industries is located closest to the fire zone and supplied the cranks, bottom bracket, hubs and headsets for the bikes; Scotts Valley-based Fox supplied forks, shocks and dropper posts; Irvine-based Shimano supplied brakes, shifters, derailleurs and cassettes; and Mill Valley-based WTB supplied tires and saddles. The parts will be mounted to Santa Cruz Hightower LT frames and the wheels built up using Santa Cruz Reserve carbon rims.

Santa Cruz FIghtower LT Toptube detail
Santa Cruz FIghtower LT Seattube detail
Santa Cruz FIghtower LT White Industries Cranks
Santa Cruz FIghtower LT Shimano XTR Derailleur and Carbon Wheels

Santa Cruz Firetower LT Specs

Frame: Santa Cruz Hightower LT Custom Red Engine White Copter
Travel R/F: 150mm VPP/150mm Fork White Black
Rims: Santa Cruz Reserve Black Black
Hubs: White Industries CLD Boost Silver Black
Spokes/Nipples: DT Competition/Sapim Secure Lock Silver Black
Tires: WTB Trail Boss 2.4 TCS Black Black
Brakes/Rotors: Shimano XTR Centerlock, 180mm Black Black
Shifter: Shimano XTR Black Black
Derailleur: Shimano XTR Black Black
Cassette: Shimano XTR 11–46 Silver/Grey Silver/Grey
Crank/Ring: White Industries MR30/TSR+ 32t Silver Black
Bottom Bracket: White Industries BSA 30 Black Black
Fork: Fox Float 36 Factory Custom White Black
Shock: Fox Float Factory DPX Kashima Red/White Black/Red
Seatpost: Fox Transfer Kashima, 150mm drop Black Black
Saddle: WTB Volt Ti Black Black
Headset: White Industries Silver Black
Handlebar: Santa Cruz AM Carbon 35 x 800 Black Black
Grips: Santa Cruz Palmdale White Red
Bikes will be ordered in the frame size of winners choice.

“The display bikes are hand-painted graphic samples that look really good but the prize bikes will be made at the factory in the size of the winners’ choosing and they will look even more dialled.” – Campbell Steers, the designer behind the bikes

Live kickoff events, bike viewings

Santa Rosa’s Trailhouse will host a kickoff party on Friday, February 2 from 6-11 pm which will include raffles and giveaways from Santa Cruz and other sponsors. The event will also be an opportunity to see the bikes in person as they will go on display in Trailhouse’s windows at the party and stay there for the following two weeks.

On the 18th, the bikes will be moved to the Topa Topa Brewery in Santa Barbara for a similar party and subsequent bike display.

Trails that benefit

REMBA has identified trail restoration projects in Trione-Annadel State Park as well as at Skyline Wilderness Park as the focus of their efforts, while SBMTV’s project encompasses multiple restoration projects in their area. These include including the assessment and repair of front range Santa Barbara area trails heavily impacted by the Thomas Fire and subsequent debris sides; the restoration of the historic Santa Cruz (“Little Pine”) and Buckhorn Trails which have were damaged in prior fires; and working with the Los Padres National Forest to restore and optimize the Snyder Trail (“Knapp’s Castle”) which was bulldozed to create a fire break.

The prize drawing will be at 1pm PST on March 1, 2018. The winners will be posted as soon as they are confirmed thereafter. Although both REMBA and SBMTV carry 501(c)(3) non-profit status, donations are not tax deductible per IRS declaration wherein ticket purchases for valuable prizes are not eligible for charitable tax deductions.

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