Who Wants to Smell Like a Mountain Biker?
Gone is the Monster Energy bedecked helmet and oh so unstylish riding clothing. In its place is the massive polo pony of Ralph Lauren, and nicely coordinated kit all round. While it may be a bit of a head-scratcher for a luxury brand to throw their hat in the MTB ring, RL may be on to something here. Who knows, maybe Reynolds will be putting out an edit that seamlessly blends sailing in the Med, high-stakes baccarat, and a splash of coastal riding footy. Actually, that doesn't sound half bad.