VIDEO + PRESS RELEASE
Shift in Perspective
The freedom that comes from riding two wheels is like no other. From the first time you rolled past the end of the driveway, to the most recent ride on your favourite singletrack trail. The evolution and context of every ride will change but your love for the ride never should. Professional athletes like Wade Simmons and Jesse Melamed are generational masters of our sport, and are driven to push their own limits using new technologies to help ride trails in a new light.
Jesse is laser focused, and his race results against the World’s fastest are proof. He knows when to go for it, and anyone who’s ridden with Jesse will attest that he’s all-in once his tires hit the trail. Commitment is in his character, and being able to unlock and tap into unconventional lines has set him apart at the EWS and back home in Whistler.
The all-new Pipeline has 140mm of rear travel, 10mm more than the previous version. Being able to fine tune the geometry and rear suspension of the bike is made possible by the RIDE-9 Adjustment System embedded on the link. Jesse, who is known for charging hard and as fast as possible, has his Ride-9 set to Position 1, the slackest and most progressive setting. Wade, who loves a supple top end and a bit more linear feeling suspension, prefers his Pipeline in Position 3.