PRESS RELEASE

Ride Concepts Unleashes the Vice Shoe

Date Jun 16, 2020

I've only had a pair of Ride Concepts new Vice shoe for a couple of days, but I'm already smitten. At least for casual operations. They are incredibly comfy with nice padding underfoot (maybe the D3O insoles?) and a heel-hugging padded cup that ensures a nice fit without requiring overzealous lacing.

I've stood on the bike but I don't really want these looking like they emerged from a swamp or planet Dune frankly. They are too nice. They felt great on the pedals though so the curiosity will push me over the edge before too long. Hopefully not before the rains of Junuary have subsided.

Really what I'd like to be able to do is have one pair for riding and one pair for all the superfluous stuff in life that isn't riding. Hopefully they'll be as durable as the other models I've used while also providing good support and grip. It's interesting that this shoe has a sole pattern that has hexagonal recesses rather than the raised hexagons found on every other RC shoe.

What follows is info on the shoe from Ride Concepts. - Cam McRae


Developed with our dirt jump, slopestyle and bmx athletes who value pedal feel and compliance above all else, the Vice introduces our RC Fuzion outsole- an inverse, gradient diameter hexagon pattern designed to bring the pedal closer to the rider.

Developed with Kyle Strait and our dirt jump, slopestyle and BMX athletes, Vice fills the void for a technical bike shoe for men, women and youth with unrivaled pedal feel and compliance- the every day accomplice to your obsessions.

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With numerous Crankworx and Red Bull Rampage championships across his dominating career in mountain biking, Kyle Strait needs little introduction. Few riders posses the vast skills required to dominate so many disciplines in the sport. We are proud to collaborate with Kyle on his signature Vice color. Influenced by his Strait Acres training compound in Southern California, Kyle’s shoe embodies his vices; riding every day, whether it's dirt jumps, slalom, downhill or pump track, and doing it with style.

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VICE TECHNOLOGY

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RC Fuzion Outsole:

Vice introduces our exclusive RC Fuzion outsole- an inverse hexagon pattern designed to bring the pedal closer to the rider.

Sloped-angle inverse hexagons, varying in diameter from 9mm at the toe and heel to 7mm at the pedal contact area, allow the pedal to “inject” into the outsole for unrivaled sensitivity.

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VICE FEATURES & BENEFITS

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  • RC Fuzion outsole features sloped-angle inverse hexagons, varying in diameter from 9mm at the toe and heel to 7mm at the pedal contact area.
  • Rubber Kinetics | DST 6.0 HIGH GRIP rubber outsole Suede upper is durable and protective.
  • Cup outsole design features 3mm EVA for additional shock absorption and comfort.
  • Perforated ventilation for breathability.
  • TPU toe protection and rubber toe cap.
  • Fully gusseted tongue prohibits intake of dirt and debris.
  • D3O High Impact Zone Technology insole absorbs impact.
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VICE STYLES

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Men's

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Women's

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Youth

VICE PRICING

Men's & Women's: $100 MSRP US | $150 MSRP CAD | €100 RRP Europe | £89.95 SRP UK

Youth: $80 MSRP US | $130 MSRP CAD | €80 RRP Europe | £64.95 SRP UK

For more info, head to www.rideconcepts.com/vice

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