PRESS RELEASE

Recycle Your Old Shoes With Shimano

Words Shimano
Date Mar 13, 2019

In a move to reduce waste and reward participating bicycle riders, Shimano today launched the first-ever cycling shoe recycling program in Canada through a collaboration with international recycling leader, TerraCycle®. The global bicycle component and footwear leader will partner with 70 participating bicycle retailers across the country who will utilize TerraCycle® Zero Waste Boxes™ to collect used shoes from any brand and reward recyclers with an incentive on new Shimano footwear. The program aims to collect thousands of pairs of shoes through its conclusion on April 20, 2019 and equip participating riders with new shoes in time for Earth Day on April 22.

Shimano-Shoe-1.jpg

This initiative is in line with Shimano’s corporate mission: To promote health and happiness through the enjoyment of nature and the world around us. “While we bring to market cycling shoes across Canada, we need do our part in protecting nature and recycling plays a key part. With this program we’re ensuring that Shimano is also taking products back in the most ecologically way possible,” said Tim Hadfield, General Manager of Shimano Canada. “We’re thrilled to collaborate with TerraCycle® and with our retail partners spanning the entire country to accept shoes even from our competitors as a way of being able to make a difference.”

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Consumers can participate in this program immediately. On April 21, 2019, all 70 participating bicycle retailers across Canada will be returning the TerraCycle® Zero Waste Boxes™ to TerraCycle®. At that time, TerraCycle® will break down the shoes into reusable raw materials out of the key shoe components: carbon fibre, rubber or nylon outsoles, uppers and buckles.

Comments

craw
+2 Dan Brad Sedola
Cr4w  - March 13, 2019, 3:08 p.m.

Is there a link for that list of participating Canadian retailers?

Reply

LAT
+5 Cam McRae Shoreboy Brad Sedola AJ Barlas Cr4w
shoreboy
+1 Dan
Shoreboy  - March 14, 2019, 8:56 a.m.

Anyone have any information on what the "incentive on new Shimano footwear" will be?

Reply

craw
+1 Dan
Cr4w  - March 14, 2019, 10 a.m.

That link says 25% off MSRP on Shimano shoes. Presumably you can get what you want.

Reply

dan
+1 Cam McRae
Dan  - March 15, 2019, 8:30 a.m.

This is pretty awesome. I have a decrepit pair of DXs and a pair XC shoes from the mid-00s that really ought to disappear but I really don't want to put em in a landfill. I'll bring em up to Vancouver next month!

Reply

DemonMike
0
mike  - March 21, 2019, 10:06 a.m.

Current shoes I got in 2015 and they are still solid, Shimano AM7,s.

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