The NSMB Podcast: Sterling Lorence

Words Cam McRae
Photos Sterling Lorence
Date Jan 10, 2020

If you’re a dedicated mountain biker and you hear the name Sterling Lorence, my guess is an image appears. Maybe it’s an iconic black and white from the early days of the North Shore, Thomas Vanderham laying out a huge and stylish hip, or Matt Hunter’s 45 foot air-to-wall-ride from Follow Me. The sort of images that stop you in your tracks. Whatever the photo - it may transport you back in time or give you a distinct feeling like nostalgia or awe, but more than that Sterling’s photos tell a story, or suggest one you’d like to hear.

That evocative nature is one element that sets Sterl apart.


Another is his commitment to mountain biking. From the early days he’s been unrelenting in his effort to portray the attitude and spirit of MTB as he sees it: authentic, core, and often breathtaking. Earlier this year I had the opportunity to sit down with Sterling and talk about his beginnings as a mountain biker and photographer on the North Shore, about where our sport is going, and about his transition from taking photos of his buddies, to being one of the most respected documentarians in mountain biking.


This is the very first podcast. We’ve got more already recorded and we’ll be uploading the next one shortly. Until then, please crack open a beer and enjoy my conversation with the one and only Sterling Lorence.

Cam McRae

This week, in the first ever episode of the NSMB Podcast, Cam McRae talks to Sterling Lorence about how he got his start as a rider and photographer and how he went from being a mountain biker with a desire to document the trails and riders on the North Shore into one of the most respected photographers in mountain biking.

Topics discussed:

  1. Sterling's beginnings as a photographer and mountain biker.
  2. Transitioning from shooting with friends, to editorial work, to commercial work.
  3. Working around the world with pro mountain bikers like Thomas Vanderham.

Links mentioned in this episode:

If you'd like to have access to the transcript to this podcast click here.

The NSMB Podcast: Obsessed with Mountain Biking is available on all of your favourite podcast apps:
Cam McRae

Age - 55

Height - 6'/183cm (mostly legs)

Weight - 160lbs/72.5kg

Ape Index - 0.986

Inseam - 32"/81cm

Trail I've been stoked on lately - Fifth Horseman

Bar Width - 760mm

Preferred Reach - 475-490mm

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+1 Pete Roggeman
John Keiffer  - Jan. 10, 2020, 7:01 a.m.

Can't find the podcast on Google Podcast app. Bummer.

+1 Cam McRae
Pete Roggeman  - Jan. 10, 2020, 7:56 a.m.

Hi John, it's coming! Newly published podcasts take 1-2 weeks to appear on Google's Podcast app, because you can't submit to them - it crawls the net and adds it once it finds the magic SEO combination it's looking for.

The NSMB Podcast is, however, available everywhere else now, and I've updated the article with links to all the most common podcast apps like Apple Podcasts, Spotify, Stitcher,and Google Music.


+1 Pete Roggeman
John Keiffer  - Jan. 10, 2020, 8:19 a.m.

Great, thanks for the info.


Rick C  - Jan. 20, 2020, 12:57 p.m.

Pls dont forget about Pocketcasts too! Hundreds of thousands of users...just searched their catalog, NSMB is not listed....

Pete Roggeman  - Feb. 5, 2020, 12:22 p.m.

FYI we're there now ;)


+1 Pete Roggeman
Mammal  - Jan. 10, 2020, 10:38 a.m.

This is great. Really looking forward to NSMB podcasts!

Pete Roggeman  - Jan. 14, 2020, 9:15 a.m.

There are some good ones lined up and let me tell you, we're very excited to be trying something new with these. Stay tuned.


+1 Pete Roggeman
Kieran  - Jan. 10, 2020, 10:42 a.m.

The dude doing the Toonie drop was Andrew aka Trail Slayer. He was on a SC Nomad. He's a sick rider so no surprise to see him drop this.

I don't think we will see someone on a high tower doing it soon.

Bring back Freeride!!!


+1 Pete Roggeman
SixZeroSixOne  - Jan. 10, 2020, 11:36 a.m.

Hey Cam, maybe invite the dog into your next interview. Sounds like it wanted to be included! 😉

Great podcast though!

Cam McRae  - Jan. 17, 2020, 11:05 a.m.

Haha! Yep. He wasn't  getting enough attention apparently!



+2 Deniz Merdano Pete Roggeman
Ddean  - Jan. 10, 2020, 1:41 p.m.

Will the photos you're discussing be visible anywhere? Love looking at the history and getting the backstory.

Yes, Trail Slayer be slayin'


Deniz Merdano  - Jan. 10, 2020, 11:47 p.m.

This comment has been removed.
Pete Roggeman  - Jan. 13, 2020, 7:41 a.m.

The two photos in the article are both from Sterl's famous first roll of b&w film shot on the shore in the early days. We can look into whether it's possible to publish more of them but you can also see a bunch of them at Sterl's website under 'the North Shore':


Kelownakona  - Jan. 11, 2020, 1:29 p.m.

Shitbag Google that's really crap


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