Nikon Goes After GoPro

Nikon went all the way around in their bid to put a dent in GoPro’s market share. The KeyMission 360 has lens facing 180 degrees from each other that together capture everything around you on the horizontal plane. It’s waterproof and shock resistant, without a case, has an image stabilization feature – and of course it shoots in 4k.


This is only half of the picture.


Press release below.

LAS VEGAS, NV – Today, Nikon Inc. announced its entry into the action camera market with the development of an exciting lineup of products that build on Nikon’s legendary excellence in optical technology and imaging innovation. The first in the lineup will be the Nikon KeyMission 360 a rugged camera capable of recording true 360-degree video in 4K UHD allowing users to share new perspectives and explore imagery like never before.


Do I look dorky with this on my helmet?

The Nikon KeyMission 360 features an image sensor and lens on opposite sides of the device, with images from each combining to create a single immersive, ultra-high-definition 360-degree video and still image. A terrific companion for a wide range of travel, sports or when an adventure takes a turn off the beaten path, the camera is designed be easy to use and withstand the elements. Waterproof (approx. 100 ft./30m), and ready to stand up to dust, shock and low temperatures, the KeyMission 360 also features electronic Vibration Reduction (VR), enabled through applications during playback, that reduces the effects of camera shake to help produce sharp and crisp video quality.


Not sure how well it would work on a chest mount.


Nikon will exhibit reference models of the KeyMission 360 at the Nikon booth at the 2016 Consumer Electronics Show (CES) from Wednesday, January 6 to Saturday, January 9, 2016 in Las Vegas, Nevada. The KeyMission 360, the first of Nikon’s lineup of action cameras, along with a variety of dedicated accessories, will officially be released in Spring 2016. For more information about the KeyMission 360 and other Nikon products, please visit


And on a selfie stick?

Are you lining up for one of these?



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Looks cool, can't find any demo video using Google. Should be pretty neat, if they can come in around $350, for similar or superior quality, I think that they could put a pretty significant dent in GoPro's market.


I'm betting more like 450. It'll need two sensors, and double the lens elements, etc, and waterproof to 100 ft means that case is pretty robust. Plus Nikon image quality will likely smash GoPro. They can charge more and get away with it. Nikon doesn't usually go for mass market appeal - they won't try to sell more cameras than GoPro, but theirs will be better.


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