New RockShox Vivid and Vivid Air
This should cause some uproar, but at least we got to watch Stevie and the Coastal Crew shredding it up!
This should cause some uproar, but at least we got to watch Stevie and the Coastal Crew shredding it up!
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NDodd - March 16, 2013, 9:31 a.m.
Hah! Pretty sure it is a joke. Lots of online chatter though…mission accomplished.
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stephenmatthews - March 13, 2013, 4:14 p.m.
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Motion MacIvor - March 16, 2013, 1:34 p.m.
Thanks for the heads up Stephen! I'll do my best to avoid Bike Magazine now too.
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PUNKY - March 11, 2013, 10:07 a.m.
So SRAM wants people to buy a CCDB? Good to know
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Motion MacIvor - March 10, 2013, 9:33 p.m.
I really like it! The shitty riders (like us) get to spend the best part of the season waiting for Rock Shox to warranty the garbage product they sold us. Meanwhile the good riders can ride unencumbered on the secret product that actually works without us getting in the way! Good thinking Rock Shox!
Looking back on all the worthless junk I bought from you (including a set of RS 1s in 1990), and all the time I spent waiting for my bike to come back from the shop. It occurs to me that I may have played a very large role in clearing the trails for the many great riders who have come out of the lower mainland in the past 20 years.
I think this might be a good time to mention that every Marzocchi product I have ever purchased has performed well beyond expectation and required absolutely no mid season maintenance. The Fox products I own all seem to be doing well too.
To be clear, over the past 23 years I have spent more money than I care to admit on Rock Shox and Sram Product that should not have been brought to market. The company should be bending over backwards to make amends to all of it's customers by producing high quality reliable components. Instead they chose to insult us.
To be fair if I'm stupid enough to buy their crap I'm probably too stupid to know what quality components feel like. All the same it leaves a bitter taste in my mouth. From this point on I will do my best to avoid any Rock Shox or Sram product, and just hope that my reverb lasts until October.
PS. Boobar can take his secret super shock and stick it up his ass.
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Mark Matthews - March 10, 2013, 9:12 p.m.
Settle down guys it's a joke, I for one found it kinda funny. Sram stirring the pot! haha look at all the comments this is getting.
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JohnRempel - March 10, 2013, 5:51 p.m.
Maybe Sram is rocking the "bad publicity is the best publicity" hollywood style. How many people are talking about the new vivid right now? 24 comments on an NSMB news article, that's more than I've seen in a while… Also I've bounced around on the new vivid a bit and it feels incredible.
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Texasflood - March 9, 2013, 8:32 p.m.
Settle down guys! This was a joke!
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the Master Plan Dan - March 9, 2013, 6:09 p.m.
While I don't ride mtb anymore, I think the bigger problem is that a bunch of presumably grown men feel that influenced by marketing. Here is a little secret… those guys on that list… are better than you. And not by a little bit, by a lot.
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Ozibatla - March 9, 2013, 8:35 p.m.
We've come out with this awesome shock!!….oh yeah by the way you cant have it. Funny shit. Gotta be a piss take. Otherwise send the info to guys on the list and dont waste ppls time.
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Henry Chinaski - March 10, 2013, 9:06 p.m.
Geez Dan, you’re right, I should probably just go sell my MTBs and use the proceeds to buy some super tight spandex and ride around with my clubbing buddies on our hot road bikes because these guys can get down the hill faster than I can. How many people who’ve commented were going to buy this piece on account of the marketing? People put their money behind a brand for all types of arbitrary reasons. Manufacturing practices? Do they sponsor local riders? Does the Product Maganger struggle with the use of irony/sarcasm? Joke or no joke, did a company find a way to alienate some of it’s user base? Sure smells like a fail to me.
This commenting format has a stink as well…
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Andrew Major - March 9, 2013, 8:37 a.m.
I really hope it is a joke…
At 2:11 he is describing the basic principles that every telescoping suspension fork relies on - stanchion & bushing with a layer of oil between them - as if SRAM has invented some new form of rocket surgery.
-D
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Rob Gretchen - March 9, 2013, 8:01 a.m.
Did we get punked? A little early for April fools but maybe not.
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satn - March 9, 2013, 7 a.m.
What a joke.
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clarklewis - March 9, 2013, 2:04 a.m.
i think it might be a joke
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Garrett Thibault - March 9, 2013, 2:49 a.m.
It would make more sense
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Garrett Thibault - March 9, 2013, 12:53 a.m.
I watched this without sound before a class the first time around and said, "That was awesome! what uproar?"
I just watched it again with sound and I liked it better the first time. Why not just put in more riding shots, less Boobar and make everyone stoked on Rockshox? Stating the general public isn't good enough for the new Vivid really takes away all the stoke and makes one question the quality of what Rockshox is offering.
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clarklewis - March 8, 2013, 10:47 p.m.
to presume that only "elite/pro" level dh racers will benefit from damping technology is pretty funny, almost naive. there are an awful lot of fast old men, boys, and non-racers out there who can dish out the abuse.
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Gravityfreak - March 8, 2013, 10:27 p.m.
What a pathetically transparent attempt at creating a exclusivity. +1 to EPIC marketing fail.
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shirk - March 8, 2013, 9:07 p.m.
As far as I know know none of the Coastal Crew guys hold a UCI pro license. Maybe Curtis had one for a bit to race Pro dual slalom.
Pro only is a marketing fail. Sram is going to get roasted badly for this in social media.
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CoilAir - March 8, 2013, 8:43 p.m.
That's because someone had the cojones to say we're not all special little snowflakes, and the majority of us are pretty crap at riding. Which is true.
Instead of the latest and gratest widget, spend money on coaching and lessons and things that will actually improve your riding. Then, if you ever make it into that exclusive top 3%, don't buy stuff from people that seem like arrogant dickbags.
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Morgan Taylor - March 8, 2013, 7:08 p.m.
Regardless of the marketing strategy, I saw some rad guys shredding BC trail and that got me stoked. Lots of panties all bunched up about this one…
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shirk - March 8, 2013, 9:14 p.m.
Sorry Morg but rad guys shredding BC trail just gets lost in weak marketing BS.
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Morgan Taylor - March 9, 2013, 5:27 p.m.
It's a shame it gets lost, cause man I love it when I get to see those guys ride. The Coastal Crew's bikes are fucking sick. I would love a custom sticker job like that.
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kelownamike - March 8, 2013, 7:04 p.m.
I think the idea of pros only as a beta test make sense, but obviously better small bump is something we all want. Lame to say that riders are not ready; maybe RockShox is for pros and the rest of us will spend our money elsewhere.
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blunt boy - March 8, 2013, 6:04 p.m.
[IMG]http://www.avatier.com/files/suitefeatures/sf-exclusion.png[/IMG]
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Brother Lu - March 8, 2013, 5:56 p.m.
Keep your stuff.
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Rob Gretchen - March 8, 2013, 3:12 p.m.
What a douchebag video? I see no purpose in even posting that for consumption. Especially since I am one of the 97% of riders who probably sucks according to Boobar.
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Coastal - March 8, 2013, 3:11 p.m.
LOL. Such BS!! Nice to know im not good enough to ride your shock. Thought you would like to make up for the epic fail that was the first run on the new style boxxers out of the new factory. I will be racing on Fox this year for sure.
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pedalhound - March 8, 2013, 2:49 p.m.
I can see what they are trying to do, drive up the demand for the shock and get people talking…but, I just can't stand this type of marketing…ugh.
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sAFETY - March 8, 2013, 12:10 p.m.
Not sure if SRAM employs only douchebag elitists, or that their marketing department is totally inept.
Either way, they just lost my business. I would have bought a new Vivid Air, but CCDB for 2013 it is. I guess my aging XO drivetrain will be replaced by Saint as well.
Epic social marketing fail.
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Kevin_m31 - March 8, 2013, 11:53 a.m.
"Sadly, we aren't ready to release it to the general public, but would like to open it up to any pro level riders that want to pay their own money to test our product for us."
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