New From CushCore: The Bead Bro

Introducing the new CushCore Bead Bro tire installation companion.

When installing bike tires, with or without CushCore, often times the last bit of the tire is the most difficult part. There you are, with just the last few inches of bead to snap into the rim. Every time you lever a portion of bead into the rim, the other side, under tension, pops out. This can turn into an endless game leaving you wishing you had a third hand.

CushCore Bead Bro Third-Hand.jpg

That’s where the CushCore Bead Bro comes in. Simply clip it in between the tire bead and the rim, secure it to a spoke and “lock” it in with the set screw. It will securely hold the bead in place and free both of your hands to complete installing the remaining portion of the bead.

It’s Simple. It’s Effective. It’s your Bead Bro.

The Bead Bro retails for $12.95 USD and is available now through our website and soon at quality bicycle dealers worldwide.

CushCore Bead Bro Studio Shot.jpg

Key Features:

  • Holds the bead down in the rim channel, allowing you to use both hands to complete the remainder tire installation – It’s like having a third hand.
  • Locks bead to the rim using a rubber bumper – won’t scratch or damage you rim.
  • Designed for any rim width – multiple spoke holder channels adapt the Bead Bro to every rim width
  • Compatible with carbon and alloy wheels
  • Only $12.9

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+5 Vik Banerjee blackhat benC Andrew Major Rowdy Neil Carnegie Joseph Crabtree

It looks like this tool only has one use. Bit of a departure from their norm.


+2 Cr4w AlanB

I fought a Cushcore tire installation last night for 30 mins before giving up and going to bed..... took me 5 mins in the morning with proper light and having calmed down..... no tools needed just hands.

But man I hate doing it.


+1 Shoreboy

I was going to say that 'Bead Buddy' would have been a better name, but it looks like that has already been taken.


+1 Brigham_Rupp

two days ago I had a leaky tire so put an inner tube in it as the grip was still good, while pumping it up to seat the bead the tube burst at about 60psi and perforated my eardrum. Bloody painful.


+1 papa44

Oops. One time I was using a compressor to put some air in the tire of customer’s bike who just wheeled it in saying it was low. I was squeezing the tire and it didn’t seem to be getting any more firm as I filled the tube. Little did I know there was a big hole in the sidewall on the other side of the tire; the tube was bulging out the tire as I filled until it suddenly burst. So loud and so surprising! It blasted dust and dirt right into my eyes and I was blind and deaf for a scary minute.



Can’t believe I’ve made it 45 years without this happening before, even in the old bmx 100psi days. It’s now become another thing I am unduly paranoid about. I’ll probably end up wearing ear defenders whenever I air up “just in case”.



I've been using crank bros speedier lever in almost this fashion to great success. I've been wishing this exact product would come out for ages. Modern hookless rims are getting far too big for the tiny channel in crankbrothers levers. And the moto ones aren't exactly super suited to this.



This is good as I always seem to forget the best way to do this and it takes 1 tires worth of sweating and swearing before I remember how to do it properly.


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