Mountain Biking’s First Music Video?

Words Matthew Lee
Date Oct 3, 2013

In the not too distant past, a marketing exec came to the brilliant conclusion (after several pints) that no-one had made a music video about mountain biking (so far as they knew). Sure kids these days set their riding footage to dubstep, but who could deny that a solid “rock ‘n roll” track got the blood flowing and viewers “stoked” to “shred” their mountain bicycles.

And so, the weighty decision was made to shoot a music video. Plans were laid, gear was rented, and a “wanted” ad was posted in the gigs section of Craigslist for musical talent. When the time came to shoot there was only one response for a band, and their demo was a bad Limp Bizkit cover. But the cameras had already been paid for and the deposit was non-refundable, so the decision was made to shoot it anyways. Because f*** it; we’ll do it live.

After all was said and done the footage was spliced together, and this was the end result:


There must have been one massive hangover after that bender…

Posted in: Videos, News

Comments

0
Oct. 7, 2013, 12:53 a.m. -  Mihai

Nice story, but far away from the origins of the video: is the band that contacted Commençal to propose a ride video for the song.

Reply

0
Oct. 7, 2013, 8:54 a.m. -  Morgan Taylor

Satire was the only way out of the deep, dark hole this video had taken us into…

Reply

0
Oct. 3, 2013, 10:01 p.m. -  kussma

I think..the 1st one is that one… from robin thicke http://www.youtube.com/watch?v=B7K7orMOHqY

Reply

0
Oct. 3, 2013, 2:48 p.m. -  jeremy

Notice when they sang about "hell of high water" there was a shot of bikers going through water? Pure Genius.

Reply

0
Oct. 4, 2013, 10:01 a.m. -  Pete Roggeman

That's not all. There was a lyrical reference to achieving goals right when the rider flicked a soccer ball at a net with their front wheel as well. I'm surprised (impressed?) that someone had the balls to claim ownership of those lyrics - I believe it's the first credit listed at the end but I'm not watching it again unless it's on mute.

Reply

0
Oct. 3, 2013, 2:40 p.m. -  Morgan Taylor

This music. It is terrible.

Should have known, though, with a band called Dirty Shirt

Reply

0
Oct. 3, 2013, 2:23 p.m. -  CoilAir

Ugh… I'm glad there was an acknowledgement to how bad the music is in the article…

If the point of all this was to make a music video, how is the lip synching so off?

Reply

0
Oct. 3, 2013, 1:54 p.m. -  Dirk

If you scrubbed this video of the (bad) lip synching, it would be pretty easy to convince people that this was a trailer for Kranked 2013. Music is about right.

Reply

Please log in to leave a comment.