ENNEF showroom.jpg
VIDEO

Makers - ENNEF Design

Photos Hailey Elise
Video Ollie Jones

Imagine that you have decades of experience in your field. You understand how the business works, and you also know how to design and produce a quality product that fills a hole in the market - made by hand, locally. You pour your heart and soul into creating a brand, invest a lot of your own money, and a hell of a lot of your time and energy. Your partner is all in. You're both committed. At first it's hard, but there are glimmers of hope. First time customers turn into repeat customers. Your social media channels start to generate a legitimate buzz. If you can just satisfy the steadily growing demand for your product, everything will unfold before you. But it turns out you can't, because your product takes time to create by hand, and because you can't find enough qualified hands. You rely on highly-skilled workers, but you can't find more. Every time you release new inventory to the website, it sells out in minutes, or hours. Some people think you're making your product scarce on purpose. Imagine having that luxury as a business owner. Still, the problem persists. Your brand is built on being local and made by hand - this is unheard of in the world of apparel, where a typical season's collection has a shelf life of mere months before it's blown out in discount sales and sent to the garbage in massive numbers. What do you do?

Starting any kind of business is full of challenges, but sometimes getting through year one only means you've cleared the small hurdles, only to find yourself facing progressively larger ones. In this episode of Makers, we sit down with Travis and Ying Bothner, the duo behind ENNEF Design, to learn about the brand's beginnings, the situation at present, and a little bit about the future.

ENNEF factory 1.jpg

The factory floor at ENNEF Design. Not as big as you would expect, considering everything happens there, from fabric being received, cut, stitched (so much stitching), logos applied, put in packaging, as well as inventory...well, not much stays in inventory for long, but there are shelves for it!

NF - gimme more north shore.jpg
ENNEF factory 2.jpg

Travis and Ying's staff have been with them for many years. All of them have 20+ years of experience on their machines.

ENNEF factory 3.jpg
ENNEF factory 4.jpg
ENNEF stuff 1.jpg
ENNEF stuff 2.jpg
Travis Bothner reflects on the future of ENNEF.jpg
Willy on guard at ENNEF.jpg

Willy is always on guard. Also, he hates seagulls.

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Comments

xy9ine
+7 Todd Hellinga Metacomet Mammal DMVancouver Angu58 Pete Roggeman Gabriel Barbosa

good stuff! i love that NF exists - proof that quality local manufacturing (with sane pricing) can thrive. i've got a couple pairs of pants - great product.

Reply

mrbrett
+1 Pete Roggeman

Love my NF stuff. Yeah, you have to wait a little for it. But, it’s very worth it.

Reply

4Runner1
+1 Pete Roggeman

I’ll wait patiently for my stock notification. Stoked to support  a local company that evidently makes a rad product.

Reply

FlipFantasia
+1 Pete Roggeman

pricey, but was totally worth the multi sell out wait for the DP3 pants, especially for something locally made! Really fit and feel great, wore them 3 days in a row on a cool weather bike packing trip in the chilcotins labour day weekend and I was really glad I decided to bring them along! waiting patiently for the shorts to become available again.

Reply

DanL
+1 Pete Roggeman

Few things live up to hype, these do. Patience is definitely rewarded.

Reply

Ripbro
0

I will purchase some pants when then offer more sizing. I have a 30 waist and 33” inseam. Would love to see them offer a long option in their pant and short line for the tall lanky riders. They can’t keep up as it is, so I suspect I’ll be waiting a while…

Reply

T-mack
+3 Konrad Pete Roggeman Gabriel Barbosa

Have you tried asking them? My friend drove out to the store from Chilliwack to buy some pants but they didn't fit him properly, Travis altered them right then and there.

Reply

Ripbro
+1 Pete Roggeman

Hmm… I sent them a message. I’ll see what they say:) Would love some berzerkers for winter riding and XC skiing this year.

Reply

pete@nsmb.com
0

Hadn't thought of wearing them xc skiing but that's a great idea.

Reply

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