VIDEO + PRESS RELEASE

Magnus Manson - Perseverance

Date Oct 16, 2022

Through recent trials and tribulations, mountain biking has been a relief for Magnus Manson, now in remission after a year of battling cancer. Cutting out some time from his treatment schedule to shred, shoot and laugh it up on some of his favourite Vancouver Island trails, it's always a pleasure to watch Magnus ride and do what he loves most.

"With more things holding me back than pushing me forward, it's been one hell of a ride these past few years, but with so many amazing people in my corner - helping and continuing to support me while I take time away from racing to get through this chapter of my life - I am just so grateful. I believe everyone is capable of so much more than they even believe and I want my experience of adversity to give others hope when things get tough because there will always be challenges to pull you away from what you want. Cancer and everything that comes along with it is challenging, but when I get on two wheels, life seems to get pretty simple again."

- Magnus Manson


Perseverance Fundraiser

Since this project began, Magnus underwent additional naturopathic cancer treatments (Vitamin C IVs, and hyperthermia treatment, alongside all the travel to the various facilities) to maximise his chances of beating Hodgkin's lymphoma, once and for all. The treatments, however, were not covered by Canada’s health care system and subsequently, the costs sustained by Magnus and his family were not anticipated. To help with these extra expenses, Forbidden Bike Co. is pleased to announce our Perseverance Fundraiser, with all additional raised proceeds to be donated to a charity of Magnus’ choosing.

To help, we connected Magnus with renowned Sea to Sky artist Tom Bunney, an artist we’ve worked with in the past, and continue to collaborate with. As a cancer survivor himself, this project was close to home:

“This is a special and meaningful project for me and Magnus. When Owen Pemberton, Forbidden’s head honcho, reached out to me to help Magnus with a fundraiser shirt design, I opened up about my own journey, beating cancer a few years ago and this project bloomed so beautifully. Initially, we were going for the whole “f**k cancer” punk kinda vibe, but after some great conversations, we quickly realised that a more positive approach was the way to go. So Magnus and I worked together on some positive affirmations and healthy vibes that helped us both get through some dark times. There is positivity to be found in every negative situation and we hope these words might help others through whatever they might be going through in life. It feels even more worthwhile to post this design now, after hearing that Magnus is cancer free, 5 years exactly to the day that I got my own diagnosis (and I’m still here!). I am so proud of you Magnus, we both chose different treatment routes, each with its own challenges, but it’s been incredible being able to help in a small way on your journey. Thanks to everyone for this opportunity, let’s keep those vibes high.” - Tom Bunney

Shirts will be available to pre-order this Wednesday, from 9 am PST at Forbiddenbike.com. Orders will be taken until October 28th and purchasers can expect to receive their orders in mid-November. As with all Forbidden soft goods, these will be hand printed locally in the Comox Valley, on Vancouver Island, at Wachaiy Studios and in Bristol, UK by Hidden Temple. Any additional funds raised will go to a non-profit that aligns with Magnus and his battle with cancer.


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