Introducing the 7iDP Project.23 Helmet

Date Apr 8, 2020

Competition drives innovation, and the folks at 7iDP are no different. To develop their Project.23 full face, they looked at a number of different construction possibilities, and then put together a brain bucket with top-notch protection and ventilation. Get the full rundown after the break.

Introducing Project.23. A full-face helmet light enough to breeze through enduro transition stages or trail centres, yet up-to everything you can throw at it in the park or on a DH track.

Project.23 consists of Carbon and Glass Fibre models and will be followed by an ABS model in the coming month, as supply chains allow.


In debating the characteristics of the Project.23 helmet, we discussed the pros and cons of a hardshell compared to a microshell helmet. We all agreed the prospect of a full-on crash in a microshell helmet wasn’t something we’d want to experience. We just didn’t feel comfortable with the idea of marketing such a design as a gravity helmet.

Our design group was unanimous in their opinion that the helmet should have a hard shell construction allied with great ventilation and be as light as possible without compromising its protective characteristics. These beliefs were backed up when we consulted a range of riders from EWS and downhill World Cup racers to local trail riders.

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A hard shell (think DH/motocross helmet) - has an outer shell made typically of Carbon, Glass Fibre or ABS. The shell protects the EPS foam core from puncture and absorbs energy on impact. A typical micro shell helmet (think XC/trail/road helmet) does not have a substantial outer shell, as a consequence provides inferior protection.

Ventilation - The ‘23’ In Project.23 refers to the 23 full-bore vents that allow air to flow in at the front, move through the specifically designed channels and exhaust heat at the rear. This enables incredible through-flow for ease of breathing while helping you stay cool.

Weight - There was no compromise in our choice of materials to ensure the correct balance between protection and weight. This resulted in a weight of 945 grams for the Carbon and 1060 grams for the Glass Fibre model in a size large.

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SERT - Seven Energy Reduction Technology

To further augment the safety features of the Project.23 helmet we examined the key questions of how to reduce energy transfer to the brain and reduce rotational force impact. We studied what was currently on offer; some brands were certainly on the right line, others appeared to be buying into marketing hype. After studying the data it became evident that a reduction in impact energy transfer had to be our primary goal. Hence the development of SERT - Seven Energy Reduction Technology.

So what is SERT?

Essentially, SERT is a smart foam with two key functions:

  1. Research and dialogue with experts indicated that it is absolutely key to reduce the amount of energy that reaches the brain on impact. SERT does this by absorbing greater levels of energy than an EPS liner alone and can reduce the energy transfer to the brain by up to 20%
  2. Test data indicated that SERT also leads to a reduction in the rotational motion of the brain on impact.
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CRV - Crash Release Visor

To further reduce the rotational motion of the brain, we designed our visor to break away on impact. The visor snaps on/off, so in the event of a crash it:

  1. Releases on impact.
  2. Can be snapped back into position or replaced quickly - no bolts to shear and get stuck internally in the helmet.

Project.23 Features:

● SERT Technology - smart foam liner that absorbs up to 20% more energy and reduce rotational forces

● 23 big-bore vents - for in-and-out airflow to remove excess heat

● CRV (Crash Release Visor) system - allows the visor to release on impact to help reduce rotational forces

● Easy position adjustable visor angle

● Injection-moulded trim - protects helmet shell

● Goggle Dock - for perfect goggle fit and stability

● Aegis™ anti-microbial liner - helps to keep internal fabric fresh

● Quick-release liner - for easy washing and cleaning

● Fidlock™ - magnetic strap closure for quick and easy removal

● TF (through flow) goggle ventilation - allows airflow for improved visibility

● Carbon helmet supplied with padded Pro Helmet Bag.

● GF helmet supplied with drawstring bag.

● Micro sizing to ensure perfect fit - sizes XS (53-54cm), S (55-56cm), M (57-58cm), L (59-60cm), XL (61-62cm), XXL (63-64cm)



Colours: Raw Carbon/Gloss Grey | Raw Carbon/Gloss Electric Blue

Weight: 945 grams (L)

Price: 399 CAD | 349.99 USD | £269.99 | €349.99


Glass Fibre

Colours: Matt Blue/Gloss Grey | Matt Teal/Gloss Black | Matt Dark Red/Gloss Red | Matt

Grey/Gloss Black

Weight: 1060 grams (L)

Price: 299 CAD | 239.99 USD | £179.99 | €239.99

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+1 Pete Roggeman
mike  - April 8, 2020, 8:06 a.m.

As one in the market for a new helmet. It would have been nice. To see some better images . And a better description of the padding/retention device. Does not state if it,s MIPs or a slip fit. I prefer a slip fit.


+2 Pete Roggeman mike
7protection  - April 8, 2020, 10:36 a.m.

We don't use MIPS and have no plans to.  There are some great articles on MIPS including one on NSMB: .  A search on will also get you some good information on it.  The most important part if protecting yourself from a brain injury is reducing the amount of energy transferred in the impact of your head against something to your brain.  That is why we designed this helmet as a hardshell and also incorporated SERT in this helmet.  If doing testing as MIPS does, SERT does work on rotational energy too, but that is not something that really applies to real world conditions where your hair or scalp works to do this.


+1 Pete Roggeman
khai  - April 8, 2020, 9:06 a.m.

Certification would be good to know as well.  Is it ASTM F1952?


+2 Pete Roggeman mike
7protection  - April 8, 2020, 10:29 a.m.

Yes, it is certified to the ASTM F1952 standard.  Also meets CE, CPSC, and Australian standards.  This is a true hardshell construction like "DH" helmets and not an in-mold construction like a trail helmet and what some brands are calling an "enduro" full face helmet.


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