PRESS RELEASE

Bontrager Rolls Out Carbon Wheel Replacement Program

Words Bontrager
Date Dec 19, 2018

Trek and Bontrager announced today that all Bontrager carbon wheels will be covered under a two-year, no-cost replacement program through the Carbon Care Wheel Loyalty Program.


The parameters of the program are simple: in the unlikely event that you damage your Bontrager carbon wheels within the first two years of ownership, Bontrager will replace them for free.


This major update to Bontrager's existing Carbon Care Wheel Loyalty Program goes into effect immediately and applies to all Bontrager carbon wheels purchased within the last two years. It covers Bontrager carbon wheels that come stock on bikes as well as aftermarket purchases, and comes at no additional cost to the original owner.


The updated program also offers coverage beyond two years from the original date of purchase, with steeply discounted rebuild or replacement available to all original owners of Bontrager carbon wheels, regardless of the date of purchase.


Earlier this year, Bontrager shook the industry by releasing a full lineup of quality carbon hoops at uncommonly approachable price points. The lineup includes Line Pro 30 and Kovee Pro 30 MTB wheels ($1200 MSRP), Aeolus Pro 3 and 5 road wheels ($1300 MSRP), and Aeolus XXX road wheels ($2400 MSRP).


“Nice carbon wheels are a big investment, and one that's worth making," said Bontrager Wheels Product Manager Graham Wilhelm. "But wheels take a lot of punishment. Riders want the assurance that if something does go wrong, they haven't wasted their money. With Bontrager, you get confidence in your purchase along with the amazing performance of our carbon wheels."


The updated Carbon Care program reinforces Bontrager's commitment to standing behind its products and its customers. In addition to the updated Carbon Care Wheel Loyalty Program, Bontrager backs all its products with the Unconditional Bontrager Guarantee, which offers all customers 30 days to love a Bontrager product, and the Bontrager Crash Replacement Guarantee, which offers free replacement of any Bontrager helmet if it's impacted within the first year of ownership.


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Comments

kos
+1 Dan
Kos  - Dec. 19, 2018, 7:30 a.m.

Sweet, and the two-year retroactivity is even sweeter!

Reply

rhw
0
rhw  - Dec. 19, 2018, 10:01 a.m.

I might be missing something but is a 2 year warranty really worth a press release? If it was 10 years or lifetime maybe, but 2 years?

Reply

Jenkins5
0
Jenkins5  - Dec. 19, 2018, 11:51 a.m.

Doesn’t seem too newsworthy. Sure it’s better than before, but with Santa Cruz, e*thirteen, and We Are One offering lifetime warranty on their carbon wheels this seems to fall a bit short.

Reply

whisper06
+1 Dan
whisper06  - Dec. 19, 2018, 12:27 p.m.

Agreed, step it up. Life time warranty is a must especially if you are buying after market. WeAreOne is where my money is going!!!

Reply

dan
0
Dan  - Dec. 20, 2018, 9 a.m.

This is some good news I can use as I am on Line 40s.

Reply

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