pete and cam cash wall.jpg
News Release

(April Fool’s!)Big Changes at NSMB.com

Words Cam McRae and Pete Roggeman
Date Mar 31, 2022

After wrestling with this issue since front derailleurs were a thing, we’ve had to face some hard truths. Despite all-time traffic and incredible engagement numbers, we’ve been forced to make a big decision.

Running a second-rate mountain bike blerg that posts once a day is very expensive, and inflation and rising fuel costs mean that shuttle runs and parking lot beer parties have become more of a budget bummer than this website can bear. As a result, we need to put integrity and originality on the back burner - probably forever - and instead, prioritize pulling down fat stacks of cash money. Several wheelbarrows full. Which means we’re putting up a paywall. 

In case that wasn’t clear, that means you are going to have to give us some of your money. Other than that, nothing will change.

We’re actually not thinking of this as a paywall though, and neither should you. Think of it as an opportunity for you to be more involved in our content - by paying for it. For that privilege we now think of you as team members. We're on the same team, only you’re paying to be team members, and we’ll be paid team members. 

To make it even more confusing, we’re going to split this up into three tiers. Or maybe castes.

Non-paying team members will be referred to as Dead Sailors - you aren’t dead to us, we’re just treating you like you are. The Dead Sailor package will grant you access to the comments below articles - just not the articles themselves. If you’re a social media troll that only reads headlines and then goes straight to the comments, this is the tier for you! Cost = free!

The free version of nsmb.com will be like nose-casing the landing; you aren’t going to be very happy but at least your friends will laugh at you.*

*You will not however end up in hospital; it’s not a perfect analogy.

After Dead Sailors, the next most despised tier will be called The Joeys. Joeys will be able to see the articles, but not the comments. We’re granting you the right to read, but no one cares what you think, so no comment privileges for you. Being a Joey is kind of like a 50/50 landing, you’ll survive and maybe even finish your ride, but it won’t be very satisfying. Cost = more than you'd like to spend

Our premium “Brown Pow Package” is all about privilege and style - you’ll nose manual down every transition and it will be high fives and good times every day. You will get a brown check mark beside your name in the comments and anytime you downvote a Dead Sailor, their comment will disappear forever. 

The Brown Pow version gets you the articles, comments and a free sticker* every quarter.  Cost = double what you don't want to spend

*Postage not included

This is a strategy we’ve avoided for a long time. Almost as long as we avoided gravel bikes. We’d prefer to be accessible to all, but business is business. The hundreds of dollars generated by this new strategy will enable us to do things like put gas in our trucks and even buy some chips to go along with post-ride beers. And to expand our content to Saturdays and holidays. Sundays of course, will continue to be reserved for dirt church. 

There will however be discounts available for access to certain writer’s articles. For example, a verified photo of you riding a hardtail will give you 10% off every Andrew Major article. If it’s steel, that discount increases to 11%. Fully rigid gets you to twenty, and if it’s a steel, fully-rigid singlespeed with 29+ wheels, you’ll save 50% and he’ll call you on your birthday.

Mountain biking in genuine and verified plaid flannel will get you all of Mike Ferrentino’s Beggars Would Ride articles for free, but if it turns out you were trying to pass off some check-patterned lycra, a surcharge will be applied to your account. And he will promise not to call you on your birthday. Every year. 

We realize this will be unpleasant news for 17 or 18 of our tens of users, and we really are very sorry. Very very. We are however excited to have you give us your money. And join the team.

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Comments

fartymarty
fartymarty
2 months, 3 weeks ago
+8 Bikeryder85 Pete Roggeman Andrew Major Cr4w shenzhe Cam McRae Tim Coleman Tehllama42 IslandLife Stripes The Tiger flatch Rick M

In all seriousness I would be prepared to pay for NSMB content - it's that good.

Reply

AndrewMajor
Andrew Major
2 months, 3 weeks ago
+15 Cr4w Pete Roggeman cheapondirt DanL Todd Hellinga Cam McRae Niels van Kampenhout IslandLife bishopsmike Kos RNAYEL DancingWithMyself kcy4130 sanjay.carterrau@gmail.com Stripes The Tiger

Niels is building a form so that when I call on your Bday I can make meaningful inquiries into the health of your pets/partner/progeny and commiserate on the crushing challenges of your specific income range/tax bracket and then recommend credit-rating appropriate gear recommendations for your self-funded post-birthday spending spree.

Reply

LWK
LWK
2 months, 3 weeks ago
+10 Pete Roggeman Andrew Major silverbansheebike Ryan Walters bishopsmike Todd Hellinga DancingWithMyself kcy4130 Beau Miller OneShavedLeg

I'd just like to say that I really do appreciate my daily dose of NSMB.com.  Cycling media in general has become notably more plain vanilla and/or paywalled over the past year or two so its nice to have an entertaining and informative place to go.

Reply

olaa
olaa
2 months, 3 weeks ago
+9 Andrew Major Pete Roggeman shenzhe Timer Twin8 NealWood BarryW DancingWithMyself sanjay.carterrau@gmail.com

Could do like The Guardian where you can pay if you want to, and as much as you think it is worth. I bet the good people at NSMB would be surprised by how much they would get!

Reply

Timer
Timer
2 months, 3 weeks ago
0

A way to get money directly to NSMB would be great. Even just a tip jar or something like that.

Reply

pete@nsmb.com
Pete Roggeman
2 months, 3 weeks ago
0

Appreciate it. We're kicking around a few ideas but the first order of business is to get the shop back up and running. We're working on some merch. Stay tuned.

Reply

trumpstinyhands
trumpstinyhands
2 months, 3 weeks ago
+5 Cam McRae Pete Roggeman PowellRiviera sanjay.carterrau@gmail.com Beau Miller

Dead Sailor package sounds great as I've never read a single article on here!

Reply

heckler
Sven Luebke
2 months, 3 weeks ago
0

I jumped straight to the comments.

Reply

T0m
T0m
2 months, 3 weeks ago
+5 Andrew Major Pete Roggeman bishopsmike AndrewR imnotdanny

I would pay for NSMB content. Hell I should be a lifetime member just for the Andrew Major zeitgeist that I represent with my wallet. Rigid fork? Yep. 29+ hardtail with adjustable dropouts? Yeah I got one. Artisanal mustache, I mean handlebars? Yeah- one for every bike in the house, literally even the kid’s. SQLab saddles and push-on grips, plastic brake levers, Cinch cranks and tiny  chainrings, min-maxed shift components, and missing cogs from 11-speed cassettes for better chainline. How bout wide and WTB alloy rims, Magura MT Trail brakes, big ass rotors, a Manitou shock by choice, multiple anglesets, and a self-maintained, modified FIT Fox fork? It’s shameless, man.

Reply

AndrewMajor
Andrew Major
2 months, 3 weeks ago
+3 AndrewR imnotdanny T0m

Ah! You were only "29x2.8 Vigilante" and "#1FG" away from hitting all my keywords! 

When did you say your birthday was?!

HAHAHAHA. 

Thank you for reading and participating.

Reply

LoamtoHome
Jerry Willows
2 months, 3 weeks ago
+4 Andrew Major AndrewR imnotdanny Beau Miller

I would pay not to see one of Andrew's bikes...

Reply

AndrewMajor
Andrew Major
2 months, 3 weeks ago
+1 imnotdanny

Hahahaha

#JerryWillowsHatesMyBike

Reply

fartymarty
fartymarty
2 months, 3 weeks ago
+1 HughJass

I would pay double to see more of Andrew's bikes.

Reply

AndrewMajor
Andrew Major
2 months, 3 weeks ago
0

J'lows, unfortunately, #JerryWillowsHatesMyBike just doesn't seem to be catching on (I understand this to be an issue for social media influencers like you and I?!) so I'm adding #JerryJerryQuiteContrary to my Instagram portfolio to see if it has more staying power. Thought you'd want to know so you can tag yourself! 

#NoDigJustRide.

Reply

DadStillRides
DadStillRides
2 months, 3 weeks ago
+4 Pete Roggeman Cam McRae Supergirl56 sanjay.carterrau@gmail.com

Hahaha, well done, guys!

Glad I was able to give props before going back to being a Joey

Reply

syncro
Mark
2 months, 3 weeks ago
+3 Pete Roggeman Cam McRae Niels van Kampenhout

Don't worry Cam, I think most of us who have been here since the lights went on kind of knew this day would eventually come - kind of like Stiffler's mom. Maybe instead of a paywall though you could offer some sort of special member only content, just not featuring your member of course - not that there's anything wrong with that. Or maybe another option would be a special feature where we could pay to silence certain personalities here on the site? Although on reflection that may not work our for me so well. But come to think of it, that gives me another idea; how about people could pay for the ability to be as outright annoying and shit-disturbingly obtuse as they wanted? The pay-offs from my crypto investments would fund this amazingly well for quite some time into the future. Whichever way you go, I think there will always be people here who will support you - even when your tightie-whities have given up the ghost in the support department and it's no longer just your brakes that are dragging down the trail.

Reply

niels@nsmb.com
Niels van Kampenhout
2 months, 3 weeks ago
+8 cheapondirt Pete Roggeman Andrew Major taprider NealWood Ryan Walters JakeRedrum kcy4130

Don't tell this to Cam but I'm working on a secret platinum level above Brown Pow. It will be called "Acoustic Echo Chamber" and will allow members to hide e-bike related articles as well as comments advocating for e-bikes. Membership will be by invitation only and require proof of no Strava account. The entrance to the Acoustic Echo Chamber will be deliberately obscured to prevent unsuspecting Joeys from stumbling upon it.

Reply

fartymarty
fartymarty
2 months, 3 weeks ago
+3 blackhat kcy4130 Cr4w pedalhound Beau Miller

Maybe a bolt on package that allows you to view WAKI comments.

Reply

syncro
Mark
2 months, 3 weeks ago
+1 Beau Miller

WAKI? Never heard of them. Or is that an acronym for Wistfully Argumentative Kooky Imbecile? I've heard that term used to refer to Andrew Major every once in a while on the topic of those infernal single-speed contraptions he loves to natter on about.

Reply

fartymarty
fartymarty
2 months, 3 weeks ago
0

WAKIdesigns (now calmWAKI) is / was a notorious Pinkbike commentor.

Reply

Supergirl56
Supergirl56
2 months, 3 weeks ago
0

WAKI is still up and running and he's on Instagram

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
+1 Mark

A lot of gold here McSyncro!

Reply

Mic
Mic
2 months, 3 weeks ago
+1 Mark

Hahahaha...McSyncro. 

I really like the references to that Japanese Warlord, or were they even?

Reply

kos
Kos
2 months, 3 weeks ago
+3 Pete Roggeman Cam McRae Supergirl56

Don't you dare build a wall! The Horror!

A moat would be fine.

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
+2 Karl Fitzpatrick Kos

We were actually thinking a Fest-sized gap. Only we’d be out of luck as well. 

Non-Members Only?

.

Reply

kcy4130
kcy4130
2 months, 3 weeks ago
+3 Pete Roggeman shenzhe Supergirl56

Ha! I bet some other mtb writers' faces turned PINK from embarrassment reading this!

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
+5 kcy4130 Karl Fitzpatrick PowellRiviera NealWood bishopsmike

Ha! 

The writers are all cool. Every time I get to know someone who works for Pinkbike a little more, I like them more.

Reply

Supergirl56
Supergirl56
2 months, 3 weeks ago
+5 Pete Roggeman kcy4130 silverbansheebike NealWood Tremeer023

LOL yeah I'm waiting for the right opportunity to link this article in a PB comment

Reply

pete@nsmb.com
Pete Roggeman
2 months, 3 weeks ago
+3 DanL Karl Fitzpatrick NealWood

Ironically, the comments section under one of today's articles over there has been inadvertently rendered almost nrdbl.

Reply

DanL
DanL
2 months, 3 weeks ago
+3 Cr4w Pete Roggeman Niels van Kampenhout

I am looking forwards to my "artisinal handlebar" tier discount

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
+6 Cr4w Pete Roggeman Andrew Major DanL Karl Fitzpatrick Niels van Kampenhout

Have you heard about our heirloom wheel size offer?

Reply

silverbansheebike
silverbansheebike
2 months, 3 weeks ago
0

I'm listening...

Reply

dover1500
Ben Pye
2 months, 3 weeks ago
+3 Cam McRae Pete Roggeman bishopsmike

@cam @pete. nice work guys. This was a good read. :)

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
0

Thanks Ben! Hope to see you in Monterey.

Reply

fartymarty
fartymarty
2 months, 3 weeks ago
+1 Konrad
lamar454
Peter Appleton
2 months, 3 weeks ago
+1 Cam McRae

can i sign up for 11 CD's for 1 cent too? ;-)

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
0

Loved those deals. I somehow ended up being one of the guys they didn’t make any money off.

Reply

Evil_Bumpkin
Evil_bumpkin
2 months, 3 weeks ago
+1 Cam McRae

May I suggest a sign-up gift of a t-shit emblazoned with "#EbikeupAline" ... a coffee cup at least?

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
+4 DanL Karl Fitzpatrick Evil_bumpkin OneShavedLeg

We love t-shits. ;)

Reply

Evil_Bumpkin
Evil_bumpkin
2 months, 3 weeks ago
+1 Cam McRae

lol slip of the finger there! :)

Reply

geraldooka
Michael
2 months, 3 weeks ago
+1 Vik Banerjee

Its about time. What no bonus for verified photos riding DH casings with inserts in reverse mullet mode? Pfft...

Reply

silverbansheebike
silverbansheebike
2 months, 3 weeks ago
+1 cheapondirt

Thank god us dead sailors can still whine in the comments. It'll be like another off topic forum, but with a headline!

Reply

cheapondirt
cheapondirt
2 months, 3 weeks ago
0

I think it'd be even more fun without the headline. We can all just air whatever bike-related grievances we want. A broken record is still correct twice a day!?

Reply

Sethsg
Sethsg
2 months, 3 weeks ago
+1 Vik Banerjee

I do have a question, how does NSMB make money if any? do you guys do this as a hobby, do bike brands pay you, or do actually make enough from ad revenue to keep going? Just curious because your guys' content is very high quality and frequent.

You should try doing what Enduro MTB does where they release a magazine but also have a website while everything is still free. It is an interesting business model idea.

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
+4 cheapondirt bishopsmike Mike Ferrentino Marco Toniolo

Making money? Blasphemy!

(also - Enduro magazine does all sorts of dodgy things for money, like charging companies to provide bikes for group tests. They are even behind the bogus pay to play Design and Innovation awards. You pay? You win! They may not be all bad, but that sort of behaviour suggests a complete absence of ethics and integrity)

Reply

Diretur
Marco Toniolo
2 months, 3 weeks ago
+2 Cam McRae Pete Roggeman

Cam for president. 

The best thing is replying to the avalanche of spam emails bike companies send out to show the world they won an "award" they paid for.

Reply

AndrewMajor
Andrew Major
2 months, 3 weeks ago
0

I’d love a behind-the-scenes look at those D+I awards. Like, is there a short list of potential winners and high bidder gets the award? Or, is it wide open? For the right amount of money can I wrap a titanium bottle cage in carbon fibre and win a prize?!?! 

I think the making of would be genuinely interesting reading.

Reply

Sethsg
Sethsg
2 months, 3 weeks ago
0

That's interesting. I never knew they did that but it kinda makes sense why some bikes receive terrible reviews from them but great reviews from other websites and riders. The Commencal Meta AM 29 2021 is a great example. I have one and it is an amazing bike yet they said that it is an utterly horrible bike. Thanks for telling me I'll take their content with a grain of salt from now on.

Reply

Diretur
Marco Toniolo
2 months, 3 weeks ago
+1 Pete Roggeman

It's not only the mountain bike world. Just take a look at the s**t show of the Grammy Awards. When I see the word "award" I get the same reaction when I see Machine Gun Kelly claiming to be metal.

Reply

IslandLife
IslandLife
2 months, 3 weeks ago
+1 Cam McRae

You forgot about the influencers!!  Pay double the Brown Pow price, don't get to see the article or comments, only the title and are still allowed to comment, and there-by extol the benefits of their products no matter the article content or comments.

Oh and you take home 15% of whatever they earn from subscriber used coupon codes.

Reply

just6979
Justin White
2 months, 3 weeks ago
0

Free sticker! Sign me up for whichever one said free sticker! That's all I saw!

Reply

cam@nsmb.com
Cam McRae
2 months, 3 weeks ago
+3 Justin White Tim Coleman Pete Roggeman

Postage not included. 

So from the US you’ll have to send away for some Canadian stamps, put one on an envelope with your address on it and send it to us, and then we’d send it back to you. How’s that for you providing great service as a member?

Reply

just6979
Justin White
2 months, 3 weeks ago
+2 bishopsmike Greg Bly

I thought one could get anything into Canada by just soaking it in maple syrup and covering it with red leaves and pictures of the Queen wearing flannel plaid?

I'll include some grits, bald eagle feathers, and a red hat (made in china for good measure) for the passage back into the US. I think that should get a speedy delivery.

Reply

pete@nsmb.com
Pete Roggeman
2 months, 3 weeks ago
+1 DadStillRides

It never occurred to me before but those red hats probably are made in China, aren't they? It's that kind of thinking that has inspired our new business model.

Reply

JakeRedrum
JakeRedrum
2 months, 3 weeks ago
0

Priceless.

Reply

Straw
Straw
2 months, 2 weeks ago
0

Let's get REP back up and going.  If you have good rep, you can access articles for free.  Poor rep will result in a paywall.  Just don't let the RepGangGANG in, they'll ruin the system.

Reply

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