Max McCulloch has learned to embrace the ups as well as the downs, and has cut a tidy little self-shot edit to that effect:
Growing up, the main trail network I rode was one of those places that really punished you on the climbs. If you didn't have a certain level of fitness and technical climbing ability, it was pretty hard to enjoy many of the trails. After years of frustration, I learned to love it. Cleaning a new uphill section for the first time is incredibly rewarding, as well as pushing yourself technically and physically. In my opinion, if 50% of the riding you're doing is going to be uphill, you might as well try to enjoy it! That being said, I still love the downs and it's definitely a lot easier to make them look exciting on video.