MEC and Ghost Bikes
Mountain Equipment Co-op has announced a partnership with German bike manufacturer Ghost Bikes, becoming the first North American retailer of the brand. Exclusive to MEC, Ghosts won’t be found anywhere else in Canada.
Ghost Bikes are designed in Waldsassen, Germany, with every model reflecting meticulous attention to detail. Already well-established in over 30 countries across Europe and Asia, Canadians can now enjoy Ghost’s excellent reputation for manufacturing bikes that offer excellent performance, beautiful designs, and superb German engineering.
MEC is initially carrying seven full suspension mountain bike models, two hardtail mountain bikes, plus one road bike – which will be available in stores across Canada.
“When we looked at expanding our mountain bike offering we knew we had to partner with one of the industry’s leading brands. Ghost was an obvious choice for us due to their complete offering of bikes and cutting edge technology across their line. Up to now, Ghost has had no distribution in North America, instead focusing on European and Asian markets. We’re excited to offer this awesome brand to MEC members and finally give them the chance to own a Ghost bicycle,” said Tim McDermott, Bicycle Product Manager at MEC.
Jens Steinhäuser, Senior Manager of Business Administration at Ghost adds: “We are proud to announce our partnership with Mountain Equipment Co-op and are convinced that we have the best possible partner to become successful in Canada. At Ghost, a member of Accell Group since 2008, we design and manufacture high-tech bikes. Olympic Gold, World Cup victories, and World and European Championship medals have proven how good Ghost bikes are. We develop bikes that passionate riders consider a premium-class product – combining pioneering frame technologies, perfect geometries, innovative design, and quality without compromise.”
Some highlights of the line include the high-performance Ghost AMR Lector 7700 XC bike, featuring a super-lightweight carbon fibre frame and high-end Shimano® components, as well as the Ghost HTX 29 Aluminum 7000 hardtail 29’er with a lightweight aluminum frame and sophisticated details like hydroformed tubing and specific chainstay length.
The Ghost line will complement the existing line of MEC brand road, urban and hybrid
bikes. For more information, visit mec.ca/ghost.
MEC’s foray into the world of bike retail last year was successful, but didn’t dip into the mountain bike side of things. With the partnership with Ghost, MEC obviously hopes to shake up the fat tire scene as well. What are your thoughts on Ghost bikes and MEC’s distribution?