Kintner and Atkinson on Norco
For Immediate Release
Vancouver, BC – January 4, 2012 – Norco Bicycles Welcomes Jill Kintner and Bryn Atkinson to Norco World Team
Norco Bicycles has partnered with Jill Kintner and Bryn Atkinson, as title sponsor, to re-launch the Norco World Team. For 2012 the team will racing the downhill race scene aboard the newly designed AURUM downhill bike. Bryn and Jill are dedicated to reaching podium positions at every race they attend and representing Norco on the world stage.
Jill Kintner is one of the most successful female cyclists to compete on two wheels. With a collection of titles in BMX, 4x, slalom and downhill that spans from an Olympic medal, to world titles in 4x, and multiple national championships in all 4 disciplines she is a dominant figure on the race circuit. She finished 9th place overall for 2011 in her first year of World Cup downhill, and for 2012 is looking to come back with vengeance and best this result.
“With a new trainer and new bikes, we are now running a program with our partners of our choice; it feels like everything is clicking into place! The new Norco bikes have an incredible feel; I especially notice a difference in my balance point and turning ability thanks to the Aurum’s GRAVITY TUNE. These bikes are really well designed, and I am honored to be a part of the Norco family.” – Jill
Bryn Atkinson has an inspiring presence on a downhill bike. With a highlight reel that includes numerous top 10 World Cup results, 2 US Open championships, a Pro GRT series championship, and many feature video segments, he has the speed, style, and ability to get the job done.
After a great start to 2011 with an 11th place finish at the first round of the World Cup, Bryn broke his femur and elbow, and was forced to sit out the remainder of the season. This injury fueled his motivation to get better on the bike, and come back stronger in 2012.
Healed up and “ready to rip”, Bryn is back in top form for 2012 – “I’m super excited to start fresh with a company like Norco. Their 2012 line of bikes ride smooth and are really capable, I can’t wait to get em’ world cup dirty!”
The team will be hitting premier events such as: all UCI World Cups, Sea Otter Classic, Kokanee Crankworx, select USGP events, etc. Jill and Bryn will also compete in their respective National Championships.
“Norco Bicycles is excited to have both Jill and Bryn join the Norco family. Their experience and expertise will be a great asset to the continued development of the bikes and the engineered technology platforms we are so proud of. Everyone at Norco would like to wish Jill and Bryn the best of luck in the coming season and welcome them to their new home here at Norco.” – Pete Stace-Smith, Norco PR Marketing Manager
Partners of the Norco World Team:
Norco Bicycles- Frames – Aurum, Sight, Rampage, Custom Slalom
Crank Brothers- Wheels, pedals, Seat Posts
Fox Racing Shox- Suspension
Shimano- Drive train
Renthal- Bars, Stems, Grips
Maxxis- Tires and tubes
Lezyne- Pumps, Tools, Mini tools, Inflation systems, Bottle cages, saddle bags, Led Lights
e*13- Chain guides
Dakine- Riding apparel
Cane Creek- Head sets
A nice addition to the Dirt Norco presence. Norco is clearly looking to make a splash with the Aurum. Is this the right way to do it?