The Quicky Stiffy
Dunbar Cycles recently inked a deal with TSN for a reported $680,000 for a series of TV commercials, featuring the launch of a new product, to air during this year’s Hockey playoffs. This sets the record for the most dollars spent by a cycling company for a single advertising campaign. Dunbar Cycles CEO, Rob Venables, stated in an interview: “As soon as we got word of this new product, we knew that it would revolutionize the cycling world and we had to jump on the opportunity”
The Commercial features a cameo by Canadian Superstar Steve Smith, who recently won the Silver Medal at the 2010 World Championships in Mont St. Anne, Quebec.
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