The Quicky Stiffy

Dunbar Cycles recently inked a deal with TSN for a reported $680,000 for a series of TV commercials, featuring the launch of a new product, to air during this year’s Hockey playoffs. This sets the record for the most dollars spent by a cycling company for a single advertising campaign. Dunbar Cycles CEO, Rob Venables, stated in an interview: “As soon as we got word of this new product, we knew that it would revolutionize the cycling world and we had to jump on the opportunity”

The Commercial features a cameo by Canadian Superstar Steve Smith, who recently won the Silver Medal at the 2010 World Championships in Mont St. Anne, Quebec.

I’ve been looking for something like this for years. Does this catch your eyt to eye? Place your order here…