Bikes of My Life

Words Jerry Willows
Date Jan 23, 2013

This article was originally published in March 2009. It’s more than just a collection of bikes, as Jerry recounts his history and that of the trails and bikes through the story. Jerry’s story of bikes continues with his 2013 Demo 8 Carbon and a new Enduro EVO in the works…

Here it is mid March and its snowing outside !?!?  So, instead of riding I thought I would write a mini biography about the mountain bikes of my past and present, and the stories behind them all. It all started when I was a wee lad in Vernon and used to race BMX with the likes of Richie Schley and Wade Simmons from Kamloops.  After getting my driver’s license like most kids at the time, the BMX bike started collecting dust and was eventually sold.  Ten years later, I rode my first mountain bike and I was hooked.  After nearly 2 decades, riding is still one of my strongest passions in life and I happen to live in the best place on the planet to ride mountain bikes…North Vancouver!

1993’ish Marin Mountaineer

This was my very first mountain bike and I got it when I moved from Edson, Alberta to Ladysmith, BC.  I bought it from a roommate for $700 and it pretty much started my obsession with mountain biking. No suspension, canti brakes, skinny tires, optional pannier; I was rocking even though it was big at 19″, but I didn’t care.  I would ride behind the house I rented after work and on weekends and I would even venture off to Nanaimo or the Cowichan Valley.  There was so much to ride in the area I was stoked.  After a few months riding full on rigid, I purchased a RockShox Mag21 with 2″ of plush travel!!  Here’s a quote from a 1996 review of the fork: “These shocks rule! They’re great all around shocks, but I use them for DH”.  Times may have changed but I was just as stoked to ride then as I am now.

1995 Brodie Nucleus

The owner of the local bikeshop kept bugging me to upgrade my bike as the Marin was sized too big for me.  I eventually cracked and purchased a Brodie Nucleus as Brodie had the best bikes at the time, especially the Sovereign.  I rode that bike until it got stolen outside the 7-11 in Nanaimo while I was getting a slurpee, some things never change.

1997 Cove Hummer

After the Brodie got nabbed, I needed a new bike and the legendary Deep Cove Bike Shop had the best selection of bikes and reputation around.  I was still on my hardtail kick so I got a DC Hummer with Magura hydraulic rim brakes and Judy SL’s up front as I wanted to keep my bike nice and light. I remember riding my bike from Deep Cove to the Horseshoe Bay ferry for its inaugrual ride..I was still living in Nanamio then. With my new ride I was introduced to the famous “North Shore”.  I remember riding 7th Secret, Neds and Stupid Grouse and thinking those trails were so gnarly at the time. While I had the DC Hummer, I lived in Nanaimo, Vernon and finally in Castlegar.  When I lived in Castlegar most of my riding was done in Rossland and I remember being in awe of locals Chris Lawrence, Dave Swetland and Elladee Brown.  Trails like the “Flume” ruled the day and all the riders were friendly and always up for a rip.  This was also the time of the first installments of NSX, Kranked and the NWD series which inspired me and my style of riding.

During this time, I took a spin on a full suspension bike for the first time and I knew I had to have one. It smoothed everything out and allowed me to go faster…much faster.  It was all about speed and stunts and structures were pretty much non existent in the Kootenays at the time.  I do remember seeing the trail “Five Knuckle Shuffle” in Nelson and couldn’t believe what I saw.  8 feet to flat…. would have made Dangerous Dan proud.

nsmb marin cove brodie j-rig willows

Williams Lake… spandex and narrow bars.

nsmb j-rig cove hummer

Back in the day, Boogey Man was a hidden gem. This was my first introduction to serious North Shore stuntage.

nsmb j-rig

J-Rig on his Cove Hummer.

2000 G-Spot

The G-Spot was my first full suspension bike and I actually had the first production G-Spot which was cool.  I was really stoked to have it as Shandro and Wade were the test pilots.  Living in Castlegar at this time, I also started to build trails.  “Dirt Diggler” was my first trail, followed by “Twinkle Toes” with the help of local ripper Shawn Von Diebitsch. I also moved from Castlegar to Mission and finally to North Vancouver for schooling. I had to get a stiffer spring up front and higher bars after going down a certain steep old school north shore trail.

nsmb j-rig cove G-spot

J-Rig. G-Spot.

nsmb j-rig cove G-spot

Nothing like an old fashioned wheelie drop… Castlegar on one of my trails.

nsmb j-rig cove G-spot oak street jumps

Oak St. jumps…. my first glimpse into dj’ing.

nsmb silverstar rick harmon kamloops

I thought I would throw in a shot of my buddy Rick up in the Kamloops area where Kranked 1 was filmed. It was all about the steeps back then. Rick is the Bike Park Manager at Silver Star so be nice to him.

2001 Norco Team DH

After spending many hours working on and riding my beloved G-Sport, I was in need of a new ride…something a bit more more burly for the rugged North Shore. I got my first big travel bike….  8″ front and rear.  I bought the bike from Gerricks Cycle in Kelowna as one of my riding bros Colin worked at the shop. Of all the bikes I’ve owned this ride got me the most excited.  This bike could handle it all and was quite reliable but noisy as hell.

nsmb norco team dh 01

2001 Norco Team DH.

2002 Norco Team DH

My 2001 Team DH alignment in the rear was off from the factory so I got a warranty replacement for a 2002 Team DH.  This was the time when I started my 3 year project, “Jerry-Rig” on Mt. Fromme.  I wanted to build a trail that was challenging and have features that have never been done before.

nsmb jerry-rig trail

A nice series of skinnies that took around 6 weeks to build. I don’t think I’ve ridden that stunt for about 4 years.

nsmb jerry-rig trail

Sweet curves.

2003 Norco Shore

I’m not sure how or why I got this bike but I did and really enjoyed it. This is also the time I finished most of the “Rig” and started to film with Digger and his NSX series.  We also rode Circus and GMG around 30 times that year.  Skinnies were in!

nsmb 2003 norco shore

2003 Norco Shore.

nsmb jerry-rig trail banana log

I rode the “Banana Log” for my first time in snow. You can see my crash in NSX 7.

Dangerous Dan’s “Ridiculator” was the knarliest and scariest stunt on the Shore at the time. Danny Brody photo.

2005 Demo 9 / SX Trail / P3

The Rig was finally completed with the help of Digger, Dave, Cam and Fred. I got hooked up with the NSMB Freeride Team as well as Ryan Newman and consequently we got to ride the new freeride bike from Specialized…  the infamous Demo9.  I was actually introduced earlier to the Demo on the trail Platinum where I came across Brandon Sloan (Specialized Product Manager) and Cam McRae who were riding a prototype.  Also new from the Big S was the SX Trail, arguably the best all around mountain bike.

Here’s a 5 min vid with me and Gully on GMG:

[Unfortunately this video’s no longer hosted on google video… if anyone’s got access to it, let us know! -ed]

nsmb j-rig kamloops rose hill gap

The infamous Rose Hill gap ruled. Riding on the Shore, you don’t get used to the speed so this was especially scary. Marcy Shatula photo.

2006 Demo 8 / SX Trail

Something lighter and more racy, the Demo8 was introduced in ’06 and I got a new ride. The SX Trail was re-worked and a much needed coil shock from Fox was introduced.

nsmb j-rig specialized sx trail

One of Digger’s creek gaps. David Ferguson photo.

nsmb j-rig brutus

Cam McRae’s great shot on Brutus… I was filming for NSX 8 and Stephen Wilde did some shots as well.

nsmb j-rig specialized sx trail


nsmb j-rig specialized sx trail

(Check out those bars! -ed.)

nsmb j-rig castlegar trail unknown

The SX Trail on probably the best built trail on the planet. It’s in Castlegar and thats all I’m telling.

2007 Demo 7 (early production)

I was fortunate to be asked to be a test pilot for Specialized during the summer of 06 and was given a Demo7 in the fall to test out.  Biggest changes were 1.5″ Head Tube and a more rearward arc in its travel for square edge hits.

nsmb j-rig specialized demo 8

The infamous argyle.

nsmb j-rig specialized demo 8

Stephen Wilde photo.

Current Rides (March 2009)

2008 Demo 8 / 2009 SX Trail (early production)

nsmb 2008 demo 8 / 2009 sx trail

The Demo continues.

nsmb specialized 2008 demo 8 / 2009 sx trail

Dan Barham photo from last spring.

Next bike:

2010 Demo 8 (Proto) – coming soon…

Fast forward to 2013… Jerry’s on a 2013 Demo 8 I Carbon as seen in Matt Dennison’s video here, and has a 2013 Enduro EVO in the works.

Want to share your bike history with us?  How many bikes have you owned?  What was your first mountain bike?  How about your favourite? A lot of people chimed in with their own bike history in the original comments thread here; feel free to add to the discussion there or leave a comment below…

Trending on NSMB


lumberjake  - July 8, 2015, 11:35 a.m.

I can do wicked skids…does that count?


boot  - Jan. 24, 2013, 9:53 p.m.

Remember when the banana log was an old fave haha. I fell off it once and broke a brake lever… and my confidence.

Be careful folks, Awakener is a DH pro line… the 25′ creek/canyon booter will rattle your very soul.


Just Askin  - Jan. 24, 2013, 7:51 p.m.

Are you kidding me - "local ripper, Shawn Von…" what?!?! Best name ever!


stephenmatthews  - Jan. 24, 2013, 7:08 p.m.


Dave and Dave (I think there was a second Dave that day) took me down it back in 2008 or 2009 and it was so awesome! Amazing memories in the Kootenay's, the trail is legendary.

I knew of Jerry Rig (trail and nickname for a phantom rider) far before I knew Jerry Willows personally. It was fantastic to put a face to the name a few years back. Love the riding bud, we'll do some big descents soon!


Rob Gretchen  - Jan. 24, 2013, 2:04 p.m.

The best build trail on the planet is a few minutes from my house… and Jerry is right on that… kudos to the main builder Dave Sutton is in order…. Oh, its the Awakener if anyone is interested… along with Grand two of the best trails anywhere, anytime…


Jeff at the Bikeroom  - Jan. 24, 2013, 1:14 p.m.


Watching all the Digger vids, its cool to see Jerry's riding get smoother and smoother. I guess what this article says to me is it was the bikes……:)

I bet a lot of people can relate to this!


RV  - Jan. 24, 2013, 1:03 p.m.

After BMXs, i started with these 26ers.
1987 Eatons North Country - (stolen)
1990 Asama Two Tone (stolen)
1991 Haro Extreme
1992 KHS Montana Pro (nice steel frame)
quit for a while
1999 GT LTS 1 (first fully)(what petal bob!)
2001 Norco Drop
2002 Norco Shore (Monster T upgrade)
2003 Specialized Big Hit DH
2004 Demo 9 original - built up from frame (rode this for 6 years)
2009 Rocky Vertex Carbon (XC)(current)
2010 Demo 7 with 888 (Current)
2011 Enduro Expert (current)

Always had a love for the bikes. My early accomplishment was riding the 'Doable' at the point roberts clay cliffs without putting a foot down in 1990 haha.


Peter  - Jan. 24, 2013, 8:08 a.m.

hahaha … I remember my when I started practicing the wheelie drop


boomforeal  - Jan. 23, 2013, 11:14 p.m.

that was awesome


Chump  - Jan. 23, 2013, 10:21 p.m.

This is legendary!


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