Mountain Biking’s First Music Video?
In the not too distant past, a marketing exec came to the brilliant conclusion (after several pints) that no-one had made a music video about mountain biking (so far as they knew). Sure kids these days set their riding footage to dubstep, but who could deny that a solid “rock ‘n roll” track got the blood flowing and viewers “stoked” to “shred” their mountain bicycles.
And so, the weighty decision was made to shoot a music video. Plans were laid, gear was rented, and a “wanted” ad was posted in the gigs section of Craigslist for musical talent. When the time came to shoot there was only one response for a band, and their demo was a bad Limp Bizkit cover. But the cameras had already been paid for and the deposit was non-refundable, so the decision was made to shoot it anyways. Because f*** it; we’ll do it live.
After all was said and done the footage was spliced together, and this was the end result:
There must have been one massive hangover after that bender…
Comments
Mihai
10 years, 6 months ago
Nice story, but far away from the origins of the video: is the band that contacted Commençal to propose a ride video for the song.
Reply
Morgan Taylor
10 years, 6 months ago
Satire was the only way out of the deep, dark hole this video had taken us into…
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kussma
10 years, 6 months ago
I think..the 1st one is that one… from robin thicke
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jeremy
10 years, 6 months ago
Notice when they sang about "hell of high water" there was a shot of bikers going through water? Pure Genius.
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Pete Roggeman
10 years, 6 months ago
That's not all. There was a lyrical reference to achieving goals right when the rider flicked a soccer ball at a net with their front wheel as well. I'm surprised (impressed?) that someone had the balls to claim ownership of those lyrics - I believe it's the first credit listed at the end but I'm not watching it again unless it's on mute.
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Morgan Taylor
10 years, 6 months ago
This music. It is terrible.
Should have known, though, with a band called Dirty Shirt…
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CoilAir
10 years, 6 months ago
Ugh… I'm glad there was an acknowledgement to how bad the music is in the article…
If the point of all this was to make a music video, how is the lip synching so off?
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Dirk
10 years, 6 months ago
If you scrubbed this video of the (bad) lip synching, it would be pretty easy to convince people that this was a trailer for Kranked 2013. Music is about right.
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