Living The Life Of Wade

Words by Brandon Watts. Video by Chris Grundberg and Brandon Watts.
July 15th, 2015

Known as the Godfather of Freeride, Wade Simmons has been progressing mountain biking since his early days in Kamloops and his time at Cove Bike Shop in North Vancouver. Now he’s a husband, a businessman, the father of two children, and an ambassador to the sport and the brands he’s loyally represented since his beginnings. There are few people that can bring more steeze to a mountain bike than the Godfather.

Nobody has more fun per metre of trail than Wade Simmons…


  • Jamie Hamilton

    Cam you guys do the best insight edits. That was just great!

  • james

    i’ve essentially got a bro crush on this guy. so awesome. no equal.