Life On the Assembly Line

This is going to seem a bit convenient, given the bombshell Santa Cruz dropped this morning, however this video was intended as a pre-Fourth of July ode to the people that make the Santa Cruz factory (read: assembly plant) tick along. Sometimes these kinds of videos are a bit boring – this one isn’t. Power slides on pallet haulers, creative use of facial hair, and a gnarly but coveted “staff member of the quarter” trophy. If you know anything about Santa Cruz’s staff, you’ll know that the place is chock full of character. This vid gives a bit of a feeling of what it’s like in there.

They even make bike assembly look fun.