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Fresh Goods from 661

Protection In All Shapes and Sizes

Words by Matthew Lee. Photos by Kaz Yamamura.
August 20th, 2014

With 2015 just around the corner (at least in the bike world) 661 has been hard at work updating their product line for the upcoming season. With a number of new protective pieces, and even more in the pipeline, we got a run-through of what to expect from them over the next few months at Crankworx.

Evo AM Helmet

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With big vents and protection that extends down the back of the head, the Evo AM looks like a good candidate for long, hot, technical rides.

First up on deck is the Evo AM helmet. Containing a lining made of Contigo foam, 661 claims it will do a better job of protecting your noggin in an impact over traditional EPS foam. The shell will come in three different sizes, and all will sport a full 360º boa closure system to create a secure fit.

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The ratchet system is also guaranteed by boa themselves. Break a strap? Not a problem, send it back to boa for a warranty repair.

Another unique feature of the Evo AM is the Fidlock magnetic buckle. It operates on a sliding mechanism, with magnets holding the closure together. After a little bit of practice, I was able to close it one-handed, and it should help reduce the amount of fumbling required to do up the helmet with gloves on.

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Fumble-free clips are always a good thing when your hands are cold and you just want to get moving.

For those interested in giving their head some extra protection in a crash, the Evo AM will also come in a MIPS version. MSRP for the Evo Am is $150 CAD for the standard helmet, and $200 CAD for the MIPS version

Exo Series Pads

Falling into the lightweight end of 661′s protection levels, the Exo series of pads is designed for the kind of rider who wants something that isn’t going to interfere with extended climbs, but offers enough padding to protect them should they come off the bike.

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The pad itself is a mid-density foam with plenty of breathability. The outer layer is an abrasion resistant nylon, which should keep your joints protected in the event of an ejection.

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The Exo leg pad offers full shin protection, but is also compact enough to be folded up and stashed in a pack should you wish to climb without them.

Evo Light Pads

Based around the D30 padding material, the Evo Light group is aimed at riders who are looking for big-impact protection while still maintaining freedom of movement. Elbow, knee, leg and wrist protection will all be available in mid-2015, but the big stand-out at the booth was 661′s new compression top.

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D3O elements on the shoulders, elbows and back give an effective blend of protection and mobility.

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The back panel itself is removable should you wish to wear a pack instead. Word from 661 is that a version with padding in the front and a full zip is also in the works.

Comp Helmet

The Comp full-face helmet sees a big graphics update for 2015, with the idea being that helmets, shoes and gloves will all have a “colour pop,” while the pads themselves remain more stealthy.

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The colour options for the helmets run the gamut from candy apple red and white to camp to a more stealthy black and gold option.

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Word on the street is that 661 has a whole new full face helmet in development, but that we won’t be seeing it quite yet.

Dirt Lid Plus

Last but certainly not least, 661′s Dirt Lid sees an update for 2015, with a revamped anti-microbial liner, and the Fidlock buckle system. MSRP for the helmet is a wallet-friendly $38.99 CAD

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Nearly all versions of the Dirt Lid Plus come with a metallic paint job that is both super-shiny, and super-reflective.

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A reasonably high cut ensures you’ll stay cool at the jumps, park, or on the commute.

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A closer look at the Dirt Lid Plus’ interior padding. The shell comes as one size, with the pads swapping out to adjust for fit. The padding is also anti-microbial, which should help control the stink.


It certainly looks like the lads and ladies at 661 have stepped up their game for next season, and we’re definitely interested to see where they take this historic brand to next…

  • Morgan Taylor

    I like the looks of that Evo AM helmet. With MIPS! The Exo pads will protect skin, but not joints. Important distinction. Better than nothing, of course.

    • boomforeal

      i like how low profile the new exo pads s are, and the increased
      coverage, but they also look like they wouldn’t offer much protection in
      a serious crash. current gen pads are bulkier, but i’ve taken some
      pretty good shots to the bendy bits and they’ve done their job just
      fine.